1. Attract, retain, and serve students who wouldn't normally go to college or to Centenary

2. Increase net revenue and reduce dependence on tuition revenue

3. Create infrastructure for innovation and successful adaptability to changing environments inside and outside higher education

4. Increase organizational health and efficiency

5. Increase the value of a Centenary education for students

6. Achieve measurable human gain in our region through institutional and student-focused partnerships between Centenary and external organizations