Peter Carroll
<p class="MsoNormal">from Peter Carroll's (founder of IOT) classic <i>Liber Null and Psychonaut</i> text:</p>
<p>
<b>"Ideas about a person's place in society, his role, lifestyle, and ego qualities will lose their hold as the cohesive forces in society disintegrate. Subcultural values will proliferate to such a bewildering extent that a whole new class of professionals will arise to control them. Such a Transmutation Technology will deal in fashions, in ways of being. Lifestyle consultants will become the new priests of our civilizations. They will be the new magicians (p. 90)."</b></p>