Eddie Sotto

Eddie is an award winning designer, creative professional and entrepreneur with a proven track record in entertainment design. Sotto's strength lies both in vision, solutions, and team based execution, skills he honed as Senior Vice President of Concept Design at Disney's Imagineering division, where he ran his own concept development studio. His portfolio at Disney alone contains $500m in built projects ranging from "E-Ticket" Attractions and retail, restaurants, web and mobile technology, including digital architecture like ABC Times Square Studios. Quitting Disney in 2000, Sotto exported his skills to reimagine and reinvent brands and places as experiences. Working cross-platform, Sotto expanded to innovate in the fields of marketing, AR/VR, and network television.