MedTechIQ_3Helix InSight Engine-Beta
Preview
Open in TheBrain
Triple Helix Discovery Engine
Triple Helix Framework
Industry
Architects: Small & Medium Size Business (SMBs), Product Development, De-Risking, Validation, Building Niche & Emerging Markets
Architects: Social Networks/Web 2.0 (Entertainment & General Purpose)
Eons.com
Parents
*Industry: Massachusetts
*Portfolio Companies: Intel Capital
*Portfolio Companies: Sequoia
Architects: Social Networks/Web 2.0 (Entertainment & General Purpose)
Portfolio Companies: Humana
WatchList: Closing, Closed, Inactive, Liquidation, Dissolution or Out of Business
Children
*Portfolio Companies: Charles River
*Portfolio Companies: General Catalysts
Advertisers understand that, and targeted boomers with close to $5 billion in ads last year, out of a total $13 billion spent in
Baby Boomer Social Networking Site
Baby boomers make up the Web's largest constituency, accounting for fully one-third of the 195.3 million Web users in the U.S.,
Boomers also spend more money on online shopping than your average Web user.
Boomers are arguably the most underserved audience on the Net, when it comes to special, customized destinations.
Boston, Massachusetts
But by the end of the year that number could explode to 20 million, says a new study from global analysts Deloitte
Charlestown, Massachusetts
Deloitte's new study predicts that baby boomers will be willing to pay subscription fees for sites that offer the tech support,
Eons Bought by Crew Media (2011)
Eons generation collectively have an estimated $1 trillion in disposable income (2006)
Eons hit the Net in late July, backed by $10 million in venture capital
Humana is a founding sponsor of eons.com, the online social networking site developed by Monster.com founder Jeff Taylor.
In only a few months it's signed on numerous advertisers, including Humana Inc., Harrah’s Entertainment Inc., Hyatt Hotels, Veri
Jeff Taylor, Co-Founder, Monster.com & Eons.com
Now boasts more than 100,000 members and has almost a million unique visitors.
Only 1 million of the more than 215 million social networkers regularly active today are older than 50.
Series A, $10 million, 2006
Series B, $22 million, 2007
Site is designed for people 50 and over.