*Driving Forces: Internet Technology & Market Data

Parents

*Driving Forces: Internet, Online Advertising & Business Models
*Driving Forces: Market Research, Intelligence, Analysis, Datapoints, Databases & Trends

Children

"Future growth has to come from older people,"
"Social Network Marketing: Ad Spending Update"
$2.15 billion in 2010.
2007: According to the recent Comscore status published, Facebook experienced 270% growth in unique visitors between June 2006 and 200
2014: Internet advertising grew 32% in 2013
2018: Mary Meeker's 2018 Internet Trends report: Key takeaways
39% of Internet users exposed to ads later conduct online searches
AARP, plans to add MySpace.com-like features to its Web site in the first quarter of 2007
Average (2008) Cost per Click = .70 cents
Border Gateway Protocol (BGP) Tables
But by the end of the year that number could explode to 20 million, says a new study from global analysts Deloitte
CPC (Cost per Click)
CPM (Cost per impression, the online advert cost per thousand views)
EconSM (Economics of Social Media) Conference 2008
Estimates that US marketers will spend $350 million on social network advertising in 2006
Facebook (2008) ad resell by Lookery = .13 cents per thousand times an ad is served (CPM)
Facebook (2008) CPM minimum = .15 cents
Fox Interactive Media visitors, owned by News Corp, grew five fold to 130 million from November 2005 to November 2006 reflecting
Googel sells on a Cost per Click basis
Google Analytics
Hypertext Markup Language (HTML)
In the US, some $900 million was spent on social network advertising in 2007, up from just $350 million the year before
Interactive Advertising Bureau 2005 Report
Interactive Advertising Bureau 2006-GraphReport
Internet Advertising grew 37% in 2005
Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006
Internet advertising was $4.7b (2006),
It is predicted that this figure will rise to $1,380 billion next year, and top $2.5 billion by 2011
Mashable (2008) CPM=$33 to $7
MySpace (2008) CPM for Banner Ads = $3.25 to $2.00
Online Lead Generation $288m (2004), $750m (2005)
Only 1 million of the more than 215 million social networkers regularly active today are older than 50.
Overall internet advertising revenues (U.S.) for 2005 totaled $12.5 billion, a new annual record exceeding 2004 by 30%
Technology Review.Com CPM=$70.00
Teenage social network market reaching saturation.
This research proves conclusively that social media is coming to the business world at a faster rate than many anticipated.
Up from $280 million in 2005.
US spending is now expected to rise to $865 million in 2007
Users are spending more total time online as broadband becomes more prevalent, rising 16 percent year over year (2006) - Susqueh
What does this baby boomer generation really care about? According to Jupiter, they're most interested in investing, finance, an
YouTube visitors grew 24 fold to 107.9 million visitors from November 2005 to November 2006

Jumps

*Architects: Social Network, Media, Web & Enterprise 2.0 Companies
Architects: Search Engine & Content Curation Companies
Internet Advertising Companies
Market Research Companies: Advertising (Internet, Websites & Mobile)
Social Network, Media, Web & Enterprise 2.0 Sector

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