Organization & Developments: Nielsen

Parents

2012: Twitter And Nielsen Announce Partnership To Create New Twitter-Based TV Rating (2012)
Arbitron will help Nielsen better solve for unmeasured areas of media consumption, including streaming audio and out-of-home.
Delivers critical media and marketing information, analytics and industry expertise about what consumers watch (consumer interaction with television, online and mobile) and what consumers buy on a global and local basis.
Leading global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior.
Series A round led by Bain Capital Ventures and RRE Ventures. Other investors include Nielsen Ventures, Metamorphic Ventures, Eniac Ventures, and Nextview Ventures
The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsen’s priorities.