Triple Helix Discovery Engine
Potential BlockBuster Technology and/or Business Model
Pioneers: Triple Helix: New Business Models_Open Innovation, Virtual Organizations, Royalty Aggregators, Etc.
RICS (Regional Innovation Clusters) - Medical, Life Sciences & Emerging Technology Hotspots
Industry: Silicon Valley, California

Turn.com

Attachments

$17.5 million (Norwest Venture Partners, Shasta Ventures, Trident Capital)
1,000 advertisers
20 publishers
25 million unique viewers to date
Advertisers first enter the prices they're willing to pay for various results - $5 for a sales lead, say, or $50 to $60 for a co
Business2@turn.com
Employees: 26 (2007)
Founded 2005
Jim Barnett, former AltaVista CEO, CEO Turn
John Ellis, Turn
Next, they upload their text-or graphics-based display ads.
Offering online advertisers precise, automated ad targeting combined with a system that requires them to pay only for specific d
Pay-per-Play
San Mateo, California
Since launching in beta in November, 2006, the company has signed up more than 1,000 advertisers and cranked more than 5 million
Turn _ Crunchbase
Turn splits the revenue (70-30, on average) with the publisher.
Turn's software then analyzes the ads using more than 60 variables - including content, brand strength, and keywords - and deter