"The Long Tail"

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1. In virtually all markets, there are far more niches than hits, as a result of improvements in the basic tools of production (
2. The costs of reaching these niches is falling dramatically due to digital distribution, search and broadband.
3. There are a range of tools - from recommendations to search that shift demand down the long tail, and help people find useful
4. The effect of this is that the demand curve is flattening, with hits becoming relatively less popular and niches growing
5. Niches add up to a market that rivals hits
6. The internet creates a demand curve, undistorted by distribution bottlenecks, scarcity of information & limited shelf space
Chris Anderson
Long Tail Driving Forces-Niche Economics
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The Long Tail Blog
The phrase The Long Tail (as a proper noun with capitalized letters) was first coined in an October 2004 Wired magazine article

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