MedTechIQ_3Helix InSight Engine-Beta
Preview
Open in TheBrain
Triple Helix Discovery Engine
Triple Helix Framework
Industry
Architects: Small & Medium Size Business (SMBs), Product Development, De-Risking, Validation, Building Niche & Emerging Markets
Architects: Digital Marketing & Internet Advertising Companies
Tap Commerce
Attachments
Mobile Retargeting and Tablet Retargeting
Parents
Architects: Digital Marketing & Internet Advertising Companies
Children
Ad retargeting basically puts brands back in front of potential buyers who looked at products or services online but didn’t make a purchase.
As they continue to peruse the Web, the technology brings up ads for the brand they previously looked at.
Series A round led by Bain Capital Ventures and RRE Ventures. Other investors include Nielsen Ventures, Metamorphic Ventures, Eniac Ventures, and Nextview Ventures
TapCommerce Raises $10.5 M in Series A Round Led by Bain and RRE (2013)