Organization & Developments: Arbitron

Parents

Arbitron businesses include: measuring network and local market radio audiences across the United States
Develops Application Software Used for Analyzing Media Audience and Marketing Information Data.
Goin’ Mobile—The Impact Of Smartphones On American Life Goin' Mobile
International media and marketing research firm serving the media -- radio, television, cable, and out-of-home -- the mobile industry
Provides mobile audience measurement and analytics in the United States, Europe, Asia, and Australia
Serves advertising agencies and advertisers around the world.
Surveys the retail, media, and product patterns of U.S. consumers
The high level of engagement with radio and TV among rapidly growing multicultural audiences makes this central to Nielsen’s priorities.