Service Management Brain (Powered by USMBOK)
Preview
Open in TheBrain
Welcome to The USMBOK Service Management Brain™
The Library
Bibliography
## Timeline
2003
Services Marketing - Integrating Customer Focus Across the Firm 6th Ed
Contents
Part 2 - Focus on the Customer
5. Customer Perceptions of Service
Service Encounter: Building Blocks for Customer Perception
Parents
5. Customer Perceptions of Service
Jumps
Service Encounter (2E)