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11 25 new yorker mag

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Her activism has never been completely independent. Early in her career, she sold her sting videos to Infowars and to the Gateway Pundit. She has been funded by Robert Shillman, the billionaire founder of Cognex Corporation, an industrial-automation company. (Shillman declined to comment for this article.) A former board member of the Friends of the Israel Defense Forces, Shillman supports a variety of Zionist causes. “With this pen and my checkbook, I provide ammunition,” he has said.

Shillman paid for Loomer to attend Horowitz’s conference, and also underwrote the work she produced at Project Veritas. “They were ahead of the times,” Raheem Kassam, who runs the National Pulse (“Where ‘MAGA’ Goes To Know”) and also received funding for “anti-jihad” work from Shillman, told me. “It was proto-influencer culture.” Shillman has also reportedly financed the British anti-Islam influencer Tommy Robinson and the far-right Dutch politician Geert Wilders. (Shillman was a major donor to Turning Point USA, though he recently withdrew funding when its conferences hosted guests, such as Tucker Carlson, who weren’t seen as reliably pro-Israel.) According to reporting in the Wall Street Journal, Yaacov Apelbaum, an Israeli American cyberintelligence analyst, has provided Loomer with some of the research behind her recent attacks. “I just say what I say,” she told me when I asked about these connections. “I’m not a puppet.”

In 2018, Shillman contemplated cutting Loomer off because she didn’t seem “trainable” enough. It’s true that her willingness to go scorched earth is unique, even among maga influencers. “I want to be friends with the people I influence and not have people hate me,” the consultant who works with the Administration said. “Using Loomer is vindictive—it’s seen as ‘I’m going to sic this psychotic, dishonest woman on you.’ It’s not honorable.” As the nominee for a senior Administration post put it, “She has power to the extent that she’s willing to transgress any normal boundary of human behavior.”

Still, the power she has is precarious. “She has no underlying coalition there to back her up if the President were to shift in his view of her value,” the former N.S.C. official said. “She’s one of those courtiers who are essentially useful megaphones, useful foils, and useful agents, but disposable.” It’s not clear what her future with Trump would be if the appearance of pure loyalty were stripped away. Trump doesn’t like when people seem to be making money off him. “If he hears, you know, she just put down a hundred eighty thousand dollars for a new Land Rover, that would make him bananas,” the veteran political operative said. “It’d be the kiss of death for her.”


last year, Project Veritas’s donor development team solicited big-ticket funders with a pitch deck—frequently tailored to a given patron’s pet ideological grievances and personal hang-ups—offering tantalizing details about the group’s undercover operations for the 2020 campaign cycle. One iteration of this Apple Keynote file was prepared for an ask meeting with a person who appears to be Cognex Corporation founder Robert Shillman, a devoted funder of Islamophobic causes who was also one of O’Keefe’s would-be wedding guests. (Shillman ended up pledging to donate $50,000 to the group.) The slate of investigations in the “Dr. Bob” pitch included schemes to procure evidence of “illegal aliens voting,” mail-in ballot tampering at “nursing homes,” and “the sale of absentee ballots and voter profiles on the ‘Dark Web.’”