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Lindell invented the MyPillow pillow in 2004 and grew the business into a major Minnesota manufacturing company.[9][10] The company laid off 150 employees in 2019.[11] Citing possible future political ambitions, Lindell named his son Darren as the company's chief operating officer.[11]
In 2016, Lindell's My Pillow company was sued in Alameda County Superior Court in Oakland, California for running ads with false claims of the pillow helping with snoring, fibromyalgia, migraines and other medical conditions. Prosecutors in nine California counties brought the charges against the misleading infomercials.[12] MyPillow settled for about $1 million, while admitting no wrongdoing.[12]
In 2017, the Better Business Bureau revoked accreditation of MyPillow, lowering its rating to an F based on a pattern of complaints by consumers. The BBB cited a Buy One, Get One offer that became a continuous offer and therefore the normal price of the product, not a sale price or free offer.[13] In a statement, Lindell said, "Naturally, I am terribly disappointed by the BBB's decision."[13]