Open in TheBrain

Bret Jacobsen

<p><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">==</font></p><p><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">see maverick strategies</font>

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<font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">=</font></p><p><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">https://rededge.com/bret-jacobson/</font></p><p style="box-sizing: border-box; margin: 0px 0px 25px; letter-spacing: 0.225px; line-height: 30.6px;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">Bret Jacobson is a partner at Red Edge, where he applies emerging digital tools to defend and promote classical ideals of liberty, small government, and less regulation. Bret was named by&nbsp;<em style="box-sizing: border-box;">Campaigns and Elections</em>&nbsp;as a Disruptor, which probably just seemed like a factual assertion to his beleaguered middle-school teachers.</font></p><p style="box-sizing: border-box; margin: 0px 0px 25px; letter-spacing: 0.225px; line-height: 30.6px;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">Bret started in D.C. working to defend companies from overzealous activists, including radical environmentalists, community organizers, and labor union officials. His work has been covered by the Wall Street Journal, New York Times, Associated Press, national cable news, and the Internet’s most popular online outlets.</font></p><p style="box-sizing: border-box; margin: 0px 0px 25px; letter-spacing: 0.225px; line-height: 30.6px;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">Since co-founding Red Edge, the company has developed the first Facebook Open Graph application for advocacy, the first Google Glass app for politics and advocacy, and the first use of Snapchat for public affairs.</font></p><p style="box-sizing: border-box; margin: 0px 0px 25px; letter-spacing: 0.225px; line-height: 30.6px;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">Bret is a graduate of the University of Oregon, which finally has a good football team. He can take no credit for this.</font></p><p style="box-sizing: border-box; margin: 0px 0px 25px; letter-spacing: 0.225px; line-height: 30.6px;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">--</font></p><p style="box-sizing: border-box; margin: 0px 0px 25px; letter-spacing: 0.225px; line-height: 30.6px;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">ads for cato rebrand,</font></p><p style="box-sizing: border-box; margin: 0px 0px 25px; letter-spacing: 0.225px; line-height: 30.6px;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);">net neutrality (gov't takover of IN)</font></p><p style="box-sizing: border-box; margin: 0px 0px 25px; color: rgb(51, 51, 51); font-family: Lato, sans-serif; font-size: 18px; letter-spacing: 0.225px; line-height: 30.6px; background-color: rgb(255, 255, 255);">The issue of ‘net neutrality’ is as hotly debated as it is frequently misunderstood. Our partners at TechFreedom sounded the alarm bells that Title II regulation of ISPs would be bad and sought to rally Americans to tell the FCC #DontBreakTheNet.</p><p style="box-sizing: border-box; margin: 0px 0px 25px; color: rgb(51, 51, 51); font-family: Lato, sans-serif; font-size: 18px; letter-spacing: 0.225px; line-height: 30.6px; background-color: rgb(255, 255, 255);">Red Edge pitched in with a compelling advertising campaign. Using fun creative conceived from Internet memes, we generated extraordinarily successful conversions on Facebook and engagement on YouTube and Twitter. Additionally, we used cutting-edge targeting to reach influencers in The Bay, New York City, and the Beltway.</p><p><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 255);"></font></p>

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<div><font face="Times New Roman" size="4"><b style="background-color: rgb(255, 255, 255);">Ivory Atrazine oppos res:</b></font></div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;"><span style=" background-color: rgb(255, 255, 102);">Danielle Ivory (Huffpo) kept asking questions that Syngenta did not want to answer, so they tried to figure out how to do opposition research on her to discover some vulnerabilities that could neutralize her.<span class="Apple-converted-space">&nbsp;</span><b>MaverickStrategies Bret Jacobson sent a dossier to Quinn Thomas Public Affairs</b></span><span class="Apple-converted-space">&nbsp;</span>[former first lady of Gov James] QT had been hired by White House Writers group [actually b1 admin guys] WHWG strategy was to use third party spokesmen and astroturf (half a million budgeted for the latter, overall budget well over a million). Amy Goodman had given Ivory props for breaking the story that EPA had covered up problems with Atrazine. &nbsp; The dossier thus claimed she was driven by ego (and thus was likely to continue?). The dossier also notes she was successful in getting an insurance company to reverse its decision and give at 12 year old boy a prosthetic arm this proves effectiveness, thus confirms she's a threat?)</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;"><b>Maverick Strategies is Berman: NOTE CoC INTERTWINE</b></div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">Bret Jacobson is founder and president of Maverick Strategies LLC, a research and communications firm serving business and free-market think tanks....Prior to founding<span style=" background-color: rgb(255, 255, 102);"><span class="Apple-converted-space">&nbsp;</span>Maverick Strategies, Bret co-founded the Center for Union Facts,</span></div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">In short, the Center for Union Facts is the key organization in Big Business efforts to stop the progress of labor in America, most notably through fighting against the Employee Free Choice Act.</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">Berman earned his status as one of The Hill’s top lobbyists, along with Jack Abramoff,2 by working on behalf of unpopular clients like the tobacco, alcohol, and fast food industries.&nbsp;</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;"><span style=" background-color: rgb(255, 255, 102);">wow, wiped wayback?</span></div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">http://maverick-strategies.com/wp-content/uploads/2011/06/RightOnlinePresentation2011.pdf</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">main page: focusing on freedom</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;"><span style=" background-color: rgb(255, 255, 102);">Maverick Strategies + Communications vigorously fights for employers, free-market advocacy organizations, and liberty-loving non-profits.</span></div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">If you represent business, employer associations, or a group focused on economic liberty, we want to help you.</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">Just because we focus on freedom doesn’t mean we are softies, though. We play hardball because freedom can’t defend itself. Some of our toughest fights have included:</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">Assisting major international companies fight back against defamation and litigation by radical environmental activists</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">Battling union “corporate campaigns” that smear small family businesses and successful corporations</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">Fighting back against legislative and regulatory efforts to decrease workplace democracy by pushing “card check” and siilar Big Labor schemes in front of the National Labor Relations Board</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;"><span style=" background-color: rgb(255, 255, 102);">Investigating and exposing organizations such as ACORN, which appear to shake down corporate and governmental bodies under threat of negative publicity [NOTE TOMs]</span></div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">Working against self-titled consumer advocates whose definition of “public interest” is always more government</div>

<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">We apply our broad base of skills and depth of creativity to all of our free-market clients’ needs. Ask us how we can help you.</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;"><span style=" background-color: rgb(255, 255, 102);">For decades, the tag line for Hasbro’s GI Joe cautioned that “knowing is half the battle.”</span></div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;"><span style=" background-color: rgb(255, 255, 102);">That’s still true. In today’s public policy fights and<span class="Apple-converted-space">&nbsp;</span><b>reputation-focused warfare, acquiring and guarding valuable information from your adversaries is half the battle, and we specialize in assisting our clients to understand their looming threats.</b></span></div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">But many firms don’t fully deal with the flip side:<b><span class="Apple-converted-space">&nbsp;</span>discretion.</b><span class="Apple-converted-space">&nbsp;</span>While many of our clients are all too happy to sing our praises, we have applied our creativity to a host of high-impact endeavors — including those that go beyond<span class="Apple-converted-space">&nbsp;</span><span style=" background-color: rgb(255, 255, 102);">mere public relations to direct action — that have left our clients as impressed as their situations are improved. At the same time, we take these steps without taking a bow.</span></div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">What have we done for our satisfied clients? We may not be able to brag about it. And because we value discretion so highly, we can be discreet about our work for you, too.</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;"><b>The Maverick Strategies + Communications</b><span class="Apple-converted-space">&nbsp;</span>client list includes consumer advocacy non-profits, conservative and libertarian organizations, small and family-owned businesses, major multinational corporations, the nation’s leading trade associations, management-side workforce lawyers and lobbyists, and larger public relations firms serving the needs of America’s businesses. That list continues to grow.</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">About Derrek |<span class="Apple-converted-space">&nbsp;</span><b>Derrek Hofrichter<span class="Apple-converted-space">&nbsp;</span></b>brings extensive media relations experience from the White House and federal executive branch appointments, major non-profit charities, and a communications consulting firm to every project he works on. His clients and issues are routinely covered by national cable news networks, print and radio programs.</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">Prior to co-founding Maverick Strategies + Communications, Derrek managed communications, including strategy, outreach, and new media efforts, for Scottsdale, Arizona-based Childhelp, one of America’s largest and most successful advocates for the prevention and treatment of child abuse. His time at Childhelp followed five years of intense work in Washington, DC, beginning with three years as a political appointee for the White House and finishing at a major public affairs firm. He also brings national campaign experience, having served in various capacities for Congressional, Senatorial, Gubernatorial and three Presidential campaigns.</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">About Bret |<span class="Apple-converted-space">&nbsp;</span><b>Bret Jacobson</b><span class="Apple-converted-space">&nbsp;</span>is a leading communications specialist with extensive experience in devising and executing high-impact, research-based, national advocacy campaigns. His work has been covered by radio, television, and new media, as well as the New York Times, Wall Street Journal, Associated Press, and major regional and local news outlets. In January 2008, Bret launched Maverick Strategies LLC to assist businesses and their advocates in improving the effectiveness of their communications capabilities.</div>

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<div style="color: rgb(0, 0, 0); font-family: sans-serif; font-size: medium;">Prior to founding Maverick Strategies, Bret worked at a leading non-profit where he led that organization’s research activities, guiding its communications, launching its new-media capabilities, and helping plan its strategic national advertising and earned-media campaigns. Bret is frequently quoted by media outlets as an expert on the modern labor movement and speaks to free market advocacy organizations on effective opposition and issue research. Bret is a graduate of the University of Oregon.</div>

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