tribe instagram mkt
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</div><div><div><font size="4" face="Times New Roman">=</font></div><div><div style="font-size: small; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman"></font></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><a href="https://www.fastcompany.com/90464712/michael-bloomberg-wanted-ironic-internet-cred-but-he-wont-like-these-anti-bloomberg-memes" style="font-weight: bold; color: rgb(0, 51, 153); outline: none;"><font size="4" face="Times New Roman" color="#000000">https://www.fastcompany.com/90464712/michael-bloomberg-wanted-ironic-internet-cred-but-he-wont-like-these-anti-bloomberg-memes</font></a></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">
</font></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">[his co does data, hired a wicked smart pol op team, 100's of offices kpfa]</font></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">---</font></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">ref</font></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">
</font></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><a href="https://www.cnbc.com/2020/02/13/how-mike-bloombergs-meme-blitz-was-engineered-to-go-viral.html" style="text-decoration-line: none; font-weight: bold; color: rgb(0, 51, 153); outline: none;"><font size="4" face="Times New Roman" color="#000000">https://www.cnbc.com/2020/02/13/how-mike-bloombergs-meme-blitz-was-engineered-to-go-viral.html</font></a></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><p style="margin-top: 8px; margin-bottom: 8px; box-sizing: border-box; position: relative; padding-right: 20px;"><font size="4" face="Times New Roman"><b>Mike Bloomberg’s presidential campaign is taking a page out of President Donald Trump’s book</b> and trying to meet voters where they are. In this case, in the Instagram posts of accounts like “TrashCanPaul” or “SheadSteve.”</font></p><p style="margin-top: 8px; margin-bottom: 8px; box-sizing: border-box; position: relative; padding-right: 20px;"><font size="4" face="Times New Roman"><b>A slew of popular Instagram accounts <a href="https://www.cnbc.com/2020/02/13/mike-bloomberg-pays-influencers-to-post-memes-for-2020-campaign.html" style="text-decoration-line: none; color: rgb(0, 51, 153); outline: none; box-sizing: border-box; cursor: pointer;">unleashed a blitz</a> of sponsored Bloomberg posts on Wednesday in the form of satirical messages between the Democratic candidate and the various account holders asking for help promoting his campaign.</b></font></p><span style="box-sizing: border-box;"><div class="BoxInline-container " style="box-sizing: border-box; max-width: 300px; margin: auto;"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman" /></font></div></span><p style="margin-top: 8px; margin-bottom: 8px; box-sizing: border-box; position: relative; padding-right: 20px;"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">“Can you make a viral meme to let the younger demographic know I’m the cool candidate?” one on the @sonny5ideup account reads. <b>Some of the posts refer to the sponsored nature of the posts (i.e. “yes this is really #sponsored” by the Bloomberg campaign).</b></font></font></p></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><div class="group" style="box-sizing: border-box; line-height: 1.66; margin-bottom: 30px; margin-left: calc((((100% - 180px) / 7) * 1 + 30px) * 1); -webkit-box-flex: 0; flex-grow: 0; flex-shrink: 0; min-width: auto; max-width: 100%;"><p style="margin-top: 8px; margin-bottom: 8px; box-sizing: border-box; position: relative; padding-right: 20px;"><font size="4" face="Times New Roman">The stunt drew widespread and immediate attention. A post on one of <b>Jerry Media’</b>s popular accounts, @FJerry, had drawn nearly 384,000 likes by Thursday afternoon, while Mike Bloomberg’s Instagram account had <a href="https://socialblade.com/instagram/user/mikebloomberg" target="blank" style="text-decoration-line: none; font-weight: bold; color: rgb(0, 51, 153); outline: none; box-sizing: border-box; cursor: pointer;">drawn more than 47,000 new followers</a> on Thursday -- the first time that daily growth figure had topped 7,000 this month, according to social media analytics site Social Blade.</font></p><p style="margin-top: 8px; margin-bottom: 8px; box-sizing: border-box; position: relative; padding-right: 20px;"><font size="4" face="Times New Roman"><span style="background-color: rgb(255, 255, 102);">Bloomberg’s campaign has been playing in new spaces to reach younger consumers. The candidate’s <a href="https://socialblade.com/instagram/user/mikebloomberg" target="blank" style="text-decoration-line: none; font-weight: bold; color: rgb(0, 51, 153); outline: none; box-sizing: border-box; cursor: pointer;">Twitter</a> account made waves last month during a Democratic debate with a <a href="https://nypost.com/2020/01/14/meatball-mike-bloomberg-has-a-weird-night-on-twitter-during-democratic-debate/" target="blank" style="text-decoration-line: none; font-weight: bold; color: rgb(0, 51, 153); outline: none; box-sizing: border-box; cursor: pointer;">slew of “weird” posts</a>, like one reading “SPOT THE MEATBALL THAT LOOKS LIKE MIKE” with a photo of Bloomberg’s face transposed onto a meatball</span>. The Daily Beast also recently <a href="https://www.thedailybeast.com/mike-bloomberg-is-paying-influencers-to-make-him-seem-cool-9?ref=author" target="blank" style="text-decoration-line: none; font-weight: bold; color: rgb(0, 51, 153); outline: none; box-sizing: border-box; cursor: pointer;">reported</a> that his campaign had been pitching to “micro-influencers” with between 1,000 to 100,000 followers to create sponsored content.</font></p><p style="margin-top: 8px; margin-bottom: 8px; box-sizing: border-box; position: relative; padding-right: 20px;"><font size="4" face="Times New Roman">As traditional TV is losing dominance, it makes sense for candidates to try and reach potential voters where they are. As Trump’s campaign found a receptive audience on <a href="https://www.cnbc.com/quotes/?symbol=TWTR" style="text-decoration-line: none; font-weight: bold; color: rgb(0, 51, 153); outline: none; box-sizing: border-box; cursor: pointer;">Facebook</a> in 2016, this is Bloomberg’s way of finding its audiences and trying to speak their language -- in this case on Instagram, which is owned by Facebook.</font></p><font size="4" face="Times New Roman"><span style="box-sizing: border-box;"><font size="4" face="Times New Roman" /><div id="MidResponsive-8" class="" data-module="mps-slot" style="box-sizing: border-box; position: sticky; margin: 0px auto;"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman" /></font></font></font></div></span></font><p style="margin-top: 8px; margin-bottom: 8px; box-sizing: border-box; position: relative; padding-right: 20px;"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman">“While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation,” a Bloomberg spokesperson told CNBC.</font></font></p></div><h2 class="ArticleBody-subtitle" style="box-sizing: border-box; line-height: 23px; margin-bottom: 20px; margin-left: 105.703px; -webkit-box-flex: 0; flex-grow: 0; flex-shrink: 0; min-width: auto; max-width: 100%; padding: 0px 0px 0px 3px;"><font size="4" face="Times New Roman">How it all came together</font></h2><div class="group" style="box-sizing: border-box; line-height: 1.66; margin-bottom: 30px; margin-left: calc((((100% - 180px) / 7) * 1 + 30px) * 1); -webkit-box-flex: 0; flex-grow: 0; flex-shrink: 0; min-width: auto; max-width: 100%;"><p style="margin-top: 8px; margin-bottom: 8px; box-sizing: border-box; position: relative; padding-right: 20px;"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">The Bloomberg campaign worked with Meme 2020, a project formed by people running influential accounts.</font></font></p><p style="margin-top: 8px; margin-bottom: 8px; box-sizing: border-box; position: relative; padding-right: 20px;"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><span style="background-color: rgb(255, 255, 102);">Doing Things Media, an Atlanta-based company that owns and operates 20 viral accounts including @animalsdoingthings, @nochaser and @neatdad, was one of the groups posting the memes. </span><b>The company said it was connected to the effort by Meme 2020 lead strategist Mike Purzycki of Jerry Media,</b> which runs other popular accounts like @FJerry and @Kanye<b>doingthings.</b></font></font></p><p style="margin-top: 8px; margin-bottom: 8px; box-sizing: border-box; position: relative; padding-right: 20px;"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman">Doing Things CEO and co-founder Reid Hailey said his company’s accounts now have a combined 50 million followers since starting about three years ago. Hailey had started his own account, <span style="background-color: rgb(255, 255, 102);">@SheadSteve, and grew it to a million followers in less than a year, he said. Twelve of the company’s pages ran Bloomberg memes, Reid said....</span></font></font></p></div></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman"></font></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman"><a href="https://www.alternet.org/2020/02/be-honest-passionate-and-be-yourself-bloomberg-is-paying-social-media-influencers-to-post-fake-messages-to-make-him-look-cool" style="text-decoration-line: none; font-weight: bold; color: rgb(0, 51, 153); outline: none;"><font size="4" face="Times New Roman" color="#000000">https://www.alternet.org/2020/02/be-honest-passionate-and-be-yourself-bloomberg-is-paying-social-media-influencers-to-post-fake-messages-to-make-him-look-cool</font></a></font></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">
</font></div><div style="font-size: small; background-color: rgb(255, 255, 255);"><div><font size="4" face="Times New Roman">no lnx</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><b>‘Be honest, passionate and be yourself!’: Bloomberg is paying social media influencers to post fake messages to make him look ‘cool’</b></font></font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">Written by Igor Derysh February 14, 2020</font></div></div></div><div><font size="4" face="Times New Roman"></font></div><div><a href="https://www.alternet.org/2020/02/be-honest-passionate-and-be-yourself-bloomberg-is-paying-social-media-influencers-to-post-fake-messages-to-make-him-look-cool"><font size="4" face="Times New Roman" color="#000000">https://www.alternet.org/2020/02/be-honest-passionate-and-be-yourself-bloomberg-is-paying-social-media-influencers-to-post-fake-messages-to-make-him-look-cool</font></a></div><div><font size="4" face="Times New Roman">
</font></div><div><div><font size="4" face="Times New Roman">no lnx</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman"><b>‘Be honest, passionate and be yourself!’: Bloomberg is paying social media influencers to post fake messages to make him look ‘cool’</b></font></div><div>
</div><div><font size="4" face="Times New Roman">Written by Igor Derysh February 14, 2020</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman"><b>Former New York City Mayor Mike Bloomberg’s campaign is paying social media influencers and a social media firm to flood Instagram with fake messages purportedly sent by the billionaire.</b></font></div><div><font size="4" face="Times New Roman"><b>
</b></font></div><div><font size="4" face="Times New Roman"><b>Bloomberg’s campaign is offering social media influencers a fixed $150 fee to create content that “tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected,” The Daily Beast reported last week.</b></font></div><div><font size="4" face="Times New Roman"><b>
</b></font></div><div><font size="4" face="Times New Roman"><b>The campaign is using Tribe, a “branded content marketplace” that allows brands to reach “micro-influencers” with 1,000 to 100,000 Instagram followers.</b></font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">
</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">“Are you sick of the chaos & infighting overshadowing the issues that matter most to us? Please <b>express your thoughts verbally or for still image posts please overlay text about why you support Mike,” </b>the campaign’s Tribe page said. “<b>Show+Tell why Mike is the candidate who can change our country for the better, state why YOU think he’s a great candidate.”</b></font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">
</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">“Be honest, passionate and be yourself!” the paid listing urges.</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman"><b>Bloomberg has also contracted Meme 2020, a new company that houses some of Instagram’s most-followed accounts, The New York Times reported Thursday. The company is headed by Mick Purzycki, the head of Jerry Media, a social media marketing firm that came under fire last year for reportedly stealing memes without crediting creators.</b></font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">Some accounts affiliated with Purzycki’s companies have already posted memes promoting Bloomberg. All the memes are fake direct message exchanges in which Bloomberg purportedly reached out to influencers to “make me look cool.”</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">
</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);"><b>All the posts reviewed by The Times included disclosures that they are ads. “Yes this is really #sponsored by @mikebloomberg,” one account said.</b></font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">George Resch, a director of influencer marketing at Brandfire who created the popular @Tank.Sinatra account, told The Times that the ads are successful because they fool people into believing they are real.</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">
</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">“It’s the most successful ad that I’ve ever posted and I think a lot of it came from people being confused whether or not it was real,” he said.</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">Bloomberg’s campaign acknowledged the arrangement on Thursday.</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">“Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world,” spokeswoman Sabrina Singh told The Times. “While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation.”</font></div><div><font size="4" face="Times New Roman"><b>
</b></font></div><div><font size="4" face="Times New Roman"><b>The report added that the campaign also hired Eric Kuhn, who dubbed himself Hollywood’s first “social media agent,” to help with their outreach efforts.</b></font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">A campaign aide argued that the strategy could be a foil to Trump’s reach on social media.</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">
</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">“We’re trying to be innovative with how we’re translating the campaign message on social, trying to do it how the internet actually works. Tweeting from @mikebloomberg is a very 2008 strategy,” an aide told The Times. “The way Trump’s campaign is run is extremely social first. We’re trying to break the mold in how the Democratic Party works with marketing, communication and advertising, and do it in a way that’s extremely internet and <b>social native.”</b></font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">Bloomberg’s campaign also tried to steal the thunder during last month’s Democratic debate by posting ironic memes poking fun at the billionaire.</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">The social media strategy is part of Bloomberg’s plan to try to hijack the Democratic primary by flooding media with ads.</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">Bloomberg has spent $31 million on Facebook and Instagram ads since January 1, according to Facebook data, and has averaged $1 million per day in Facebook ad spending over the last two weeks. Bloomberg also spent $10 million to air an ad during the Super Bowl and has spent more than $350 million total on advertising, according to CNN. Aside from fellow billionaire Tom Steyer, no other candidate has spent more than $37 million on ads.</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman"><b>But while Bloomberg’s attempt to flood the country with television and radio ads appears to be paying off in the polls, the campaign’s social media strategy could backfire.</b></font></div><div><font size="4" face="Times New Roman"><b>
</b></font></div><div><font size="4" face="Times New Roman"><b>The paid memes quickly became a point of mockery on social media. Some Twitter users posted parody memes of the Bloomberg direct messages, taking aim at his racist policing policies during his time as mayor and his unbridled ad spending in the Democratic primary.</b></font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">The Fat Jew, a popular Instagram account with more than 11 million followers that has also come under fire for stealing memes, said he was also asked to participate but refused.</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">“They asked me to do it, I said no,” he wrote. “I grew up n New York City so I can tell you firsthand, Bloomberg is a colossal sh*tbag. From the subjugation of minorities through stop and frisk policies to his hardline anti-marijuana stance.”</font></div><div><font size="4" face="Times New Roman">
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