mottola tv ads

<font size="4" face="Times New Roman">=</font><div><font face="Times New Roman" size="4">400 clients?</font></div><div><font face="Times New Roman" size="4">
</font></div><div><font face="Times New Roman" size="4">https://mottolaconsulting.com/</font></div><div><font face="Times New Roman" size="4">
</font></div><div><font face="Times New Roman" size="4">"tough" ~ patrick murphy fla "liar" 15 sec [check verified?]</font></div><div><font face="Times New Roman" size="4">
</font></div><div><font face="Times New Roman" size="4"><a href="https://thehill.com/homenews/campaign/296826-gop-pac-hits-patrick-murphy-with-10m-attack-in-fla">https://thehill.com/homenews/campaign/296826-gop-pac-hits-patrick-murphy-with-10m-attack-in-fla</a></font></div><div><font face="Times New Roman" size="4">
</font></div><div><font size="4" face="Times New Roman" style="background-color: rgb(255, 204, 102);">a&nbsp;powerful outside group backing Senate Republicans is launching a $10 million ad campaign attacking the Democrat challenging Sen.&nbsp;<span class="rollover-people" data-behavior="rolloverpeople" style="box-sizing: border-box; position: relative;"><a class="rollover-people-link" data-nid="188218" href="https://thehill.com/people/marco-rubio" style="box-sizing: border-box; outline: none; text-decoration-line: none; display: inline-block; position: relative;">Marco Rubio</a></span>&nbsp;(R-Fla.).</font><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">&nbsp;</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman"><b>The Senate Leadership Fund, a super PAC with close ties to Senate Majority Leader&nbsp;<span class="rollover-people" data-behavior="rolloverpeople" style="box-sizing: border-box; position: relative;"><a class="rollover-people-link" data-nid="188280" href="https://thehill.com/people/mitch-mcconnell" style="box-sizing: border-box; outline: none; text-decoration-line: none; display: inline-block; position: relative;">Mitch McConnell</a></span>&nbsp;(R-Ky.), is aiming to portray Rep. Patrick Murphy (D-Fla.) as a serial liar who fabricated his resume.</b></font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">&nbsp;</font></div><div style="box-sizing: border-box;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">The group has a significant amount of money to play with, having raised about $28 million over August — with $20 million of that coming from Las Vegas billionaire Sheldon Adelson and his wife, Miriam.</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">&nbsp;</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">The new ad, titled “<a href="https://www.youtube.com/watch?v=YfDlJhKtv5A" style="box-sizing: border-box; outline: none; text-decoration-line: none; display: inline; position: relative; border-bottom: 1px solid rgb(42, 83, 193);">What Else</a>,” is the first installment of the super PAC’s $10.8 million fall television campaign in Florida to help Rubio hold his seat against Murphy.</font></div><div style="box-sizing: border-box;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">&nbsp;</font></div><div style="box-sizing: border-box;"><font size="4" face="Times New Roman" style=""><span style="background-color: rgb(255, 255, 102);">Borrowing from Republican presidential nominee&nbsp;<span class="rollover-people" data-behavior="rolloverpeople" style="box-sizing: border-box; position: relative;"><a class="rollover-people-link" data-nid="261287" href="https://thehill.com/people/donald-trump" style="box-sizing: border-box; outline: none; text-decoration-line: none; display: inline-block; position: relative;">Donald Trump</a></span>’s playbook, the Florida attack ad brands Murphy as “Phony Patrick.</span><span style="background-color: rgb(255, 255, 255);">” It airs Tuesday on Orlando, Tampa and West Palm Beach broadcast and cable television, according to Senate Leadership Fund spokesman Ian Prior.&nbsp;</span></font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">&nbsp;</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">Rubio leads Murphy by 6 points, according to a&nbsp;<a href="http://www.realclearpolitics.com/epolls/2016/senate/fl/florida_senate_rubio_vs_murphy-5222.html" style="box-sizing: border-box; outline: none; text-decoration-line: none; display: inline; position: relative; border-bottom: 1px solid rgb(42, 83, 193);">RealClearPolitics</a>&nbsp;average of polls. But the Democratic Party is not yet giving up on Murphy, according to multiple sources with direct knowledge.</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">&nbsp;</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">The Democratic Senatorial Campaign Committee (DSCC) recently&nbsp;<a href="http://thehill.com/blogs/ballot-box/senate-races/296411-dscc-shifts-dollars-out-of-florida-and-ohio" style="box-sizing: border-box; outline: none; text-decoration-line: none; display: inline; position: relative; border-bottom: 1px solid rgb(42, 83, 193);">canceled</a>&nbsp;a week of ads in Florida and Ohio, instead channeling an additional $2 million into Missouri and $4.2 million into North Carolina, two states where Democratic challengers are staying surprisingly close to Republican incumbents.</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">&nbsp;</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">While the cancellations appeared ominous for Murphy, Democratic sources familiar with the DSCC’s thinking told The Hill that party strategists don’t view him as a lost cause in the same way they do Ted Strickland, the party’s Ohio's Senate candidate who is now&nbsp;<a href="http://www.realclearpolitics.com/epolls/2016/senate/oh/ohio_senate_portman_vs_strickland-5386.html" style="box-sizing: border-box; outline: none; text-decoration-line: none; display: inline; position: relative; border-bottom: 1px solid rgb(42, 83, 193);">losing by double digits</a>&nbsp;to Sen.&nbsp;<span class="rollover-people" data-behavior="rolloverpeople" style="box-sizing: border-box; position: relative;"><a class="rollover-people-link" data-nid="188294" href="https://thehill.com/people/rob-portman" style="box-sizing: border-box; outline: none; text-decoration-line: none; display: inline-block; position: relative;">Rob Portman</a></span>&nbsp;(R-Ohio).</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">&nbsp;</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">Democrats are hoping for donors to write some fresh checks to support Murphy in Florida’s expensive advertising market. They are touting the chance to use the race to end Rubio’s political career — a delicious prospect for Democrats, especially because Rubio is expected to take another run at the presidency in the coming years.&nbsp;</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">&nbsp;</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">Democrats close to the Florida race are hoping that the Senate Majority PAC — an outside group with close ties to Senate Minority Leader&nbsp;<span class="rollover-people" data-behavior="rolloverpeople" style="box-sizing: border-box; position: relative;"><a class="rollover-people-link" data-nid="188298" href="https://thehill.com/people/harry-reid" style="box-sizing: border-box; outline: none; text-decoration-line: none; display: inline-block; position: relative;">Harry Reid</a></span>&nbsp;(D-Nev.) — will pick up more of the slack for Murphy since the party committee has reduced its commitments.</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">&nbsp;</font></div><div style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">In July's financial reporting period, Murphy's father, Thomas Murphy, a wealthy Florida homebuilder, gave the Senate Majority PAC $1 million</font></div><div><font size="4" face="Times New Roman">
</font></div><div><font size="4" face="Times New Roman">=</font></div><div><font size="4" face="Times New Roman"><a href="https://observer.com/2014/06/political-media-strategist-chris-mottola-joins-mercury/">https://observer.com/2014/06/political-media-strategist-chris-mottola-joins-mercury/</a></font></div><div><font size="4" face="Times New Roman">
</font></div><div><header class="entry-header" style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><h1 class="entry-title" itemprop="headline" style="box-sizing: border-box; border: 0px; font-style: inherit; margin: 0px 0px 16px; outline: 0px; padding: 0px; vertical-align: baseline; clear: both; font-feature-settings: " lnum="lnum" line-height="line-height" px="px"><font size="4" face="Times New Roman">political media strategist Chris Mottola joins Mercury</font></h1><div class="entry-meta nyo-social-comments nyo-social-comments-above" style="box-sizing: border-box; border: 0px; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; position: relative;"><font size="4" face="Times New Roman">By&nbsp;<span class="author" itemprop="author" style="box-sizing: border-box; border: 0px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a rel="author" class="url fn n" href="https://observer.com/author/cbrush/" title="View All Posts by Cbrush" style="box-sizing: border-box; border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgb(26, 26, 26); border-left-color: initial; border-image: initial; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; text-decoration-line: none;">Cbrush</a></span>&nbsp;•&nbsp;<span class="entry-date" style="box-sizing: border-box; border: 0px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">06/27/14&nbsp;</span></font></div></header><div class="entry-content" itemprop="articleBody" style="box-sizing: border-box; border: 0px; margin: 20px 0px 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><p style="background-color: rgb(255, 255, 255); box-sizing: border-box; border: 0px; font-style: inherit; margin: 0px 0px 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; line-height: 28px;"><font size="4" face="Times New Roman"><b>Bipartisan public strategy firm Mercury announced today the addition of political media consultant Chris Mottola, of Chris Mottola Consulting, Inc. in Philadelphia, NJ. Mottola, best known for writing, producing and directing campaign ads for political candidates, has served as president and founder of the political consulting firm since 1986.</b></font></p><p dir="ltr" style="background-color: rgb(255, 255, 255); box-sizing: border-box; border: 0px; font-style: inherit; margin: 0px 0px 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; line-height: 28px;"><font size="4" face="Times New Roman">“Chris Mottola’s decades of work in campaign ads and political consulting is known throughout the United States,” Kieran Mahoney, CEO of Mercury, said in a statement. &nbsp;“We have worked with Chris for many years, and have seen his talents contribute to myriad successful campaign wins. Chris’ leadership is critical as we establish an in-house paid media capability at Mercury.”</font></p><p dir="ltr" style="box-sizing: border-box; border: 0px; font-style: inherit; margin: 0px 0px 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; line-height: 28px;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">An award-winning media consultant, Mottola, 56, has been specializing in political campaigns and public affairs since 1980. He’s produced advertising and television commercials for the presidential campaigns of John McCain and George W. Bush. Other notable clients include Governor George Pataki, Senator Robert Dole and Mayor Rudy Giuliani.</font></p><p dir="ltr" style="background-color: rgb(255, 255, 255); box-sizing: border-box; border: 0px; font-style: inherit; margin: 0px 0px 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; line-height: 28px;"><font size="4" face="Times New Roman">The partnership brings Chris Mottola Consulting, Inc. under the control of Mercury, with Mottola directing the firm’s paid media and advertising capabilities.</font></p><div id="observerarticlesFreeStarVideoAdContainer" style="background-color: rgb(255, 255, 255); box-sizing: border-box; border: 0px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><div id="freestar-video-parent" style="box-sizing: border-box; border: 0px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><div id="freestar-video-child" style="box-sizing: border-box; border: 0px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><p dir="ltr" style="background-color: rgb(255, 255, 255); box-sizing: border-box; border: 0px; font-style: inherit; margin: 0px 0px 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; line-height: 28px;"><font size="4" face="Times New Roman">“Joining Mercury affords me the chance to work with a truly smart group of people who are experts in research, and understand how to translate the numbers attached to policy and politics into great creative content,” Mottola said. &nbsp;“That is a rare combination, and one I am thrilled to be a part of.”</font></p><p dir="ltr" style="background-color: rgb(255, 255, 255); box-sizing: border-box; border: 0px; font-style: inherit; margin: 0px 0px 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; line-height: 28px;"><font size="4" face="Times New Roman"><b>Mottola graduated from Temple University and began his career in politics serving as Press Secretary for the Fund for a Conservative Majority in 1980.</b></font></p><p dir="ltr" style="background-color: rgb(255, 255, 255); box-sizing: border-box; border: 0px; font-style: inherit; margin: 0px 0px 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; line-height: 28px;"><font size="4" face="Times New Roman">He is married to Melissa Dlin, vice president for advertising sales at the Fox Sports West and Fox Sports Prime Ticket television networks.</font></p></div></div><div><font size="4" face="Times New Roman">
</font></div><div><div class="body js-expandable clearfix js-listicle-body css-listicle-body-2648054594" style="margin-top: 10px; -webkit-box-orient: vertical; margin-bottom: 15px; display: -webkit-box; text-overflow: ellipsis; line-height: 23px; -webkit-line-clamp: 3; overflow: hidden; background-color: rgb(255, 255, 255);"><div class="body-description"><p style="margin-top: 8px; margin-bottom: 8px;"><font size="4" face="Times New Roman"></font></p><p style="margin-top: 8px; margin-bottom: 8px;"><font size="4" face="Times New Roman">https://www.cnet.com/news/uber-lyft-doordash-181-million-campaign-war-chest-goes-heavy-on-ad-blitz/</font></p></div></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">no lnx pix of ads</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font size="4"><font face="Times New Roman" style="">ji</font><font face="Times New Roman">min Song says working for Instacart saved her life. Two years ago, she was trapped in an emotionally abusive relationship that culminated with her partner pulling a gun on her. She needed to get out quick and make some money while taking care of her two kids. So she signed up to be a shopper for the grocery delivery company and still does the work today.</font></font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">Song's experience made its way to Instacart's corporate headquarters, and the company asked to feature her in a promotional video on becoming a shopper.</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">"They liked my story," Song said in a phone interview. "I think that's why they used me as an example, to show that people are in tough situations and they may need this job."</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4"><b>Now, Song has become one of the "paid spokespeople" for the Yes on Proposition 22 campaign funded by Uber, Lyft, Doordash, Instacart and Postmates. In one political ad for the California ballot measure, she sits in the driver's seat of her car with a face mask on. In another, she talks about her hectic schedule being the mom of two kids.</b></font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 255, 102);">Incorporating workers, like Song, and their stories into ad campaigns is now commonplace in the pitched battle over Proposition 22, which could change the business models of the five gig economy companies in the country's biggest state. At stake is whether gig workers will be reclassified as employees as dictated by California law AB5 or if they'll remain classified as independent contractors.&nbsp;</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4"><b>AB5 requires companies to provide gig workers benefits such as minimum wage, health care and sick leave by making them employees. That could add tens of millions of dollars in costs each year to the gig economy companies' bottom lines, according to analysts.</b></font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 255, 102);">Proposition 22 is designed to establish a carve-out for the companies. The proposition suggests creating an alternative to the law that maintains workers as independent contractors but adds benefits such as expense reimbursement and a health care subsidy.</font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 255, 102);">
</font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 255, 102);">The proposition is jointly sponsored by Uber, Lyft, DoorDash, Instacart and Postmates, which have contributed $181 million to the campaign, making it one of the most expensive ballot measure campaigns in US history. The No on Proposition 22 campaign, which is backed by unions and labor groups, has raised $5.6 million.</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">With the Nov. 3 election less than seven weeks away, both sides are focusing on ads. Facebook, Instagram, Google and local TV channels have been blanketed in messages, including those featuring Song for the Yes campaign.</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4"><b>"Now, politicians are trying to take away our ability to do independent work," Song says in one ad. "It would force me to choose between my job and my children."</b></font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div><font face="Times New Roman" size="4"><span style="background-color: rgb(255, 255, 102);">The Yes on Proposition 22 campaign paid Song $1,290 for being involved in at least one of these ads, according to public records from the California secretary of state. It also paid at least two other gig workers, Kiesha Broussard and Isaiah Navajo, $590 each for their involvement in advertisements</span><span style="background-color: rgb(255, 255, 255);">. (CNET couldn't find contact details for either Broussard or Navajo. The Yes campaign didn't respond to a request for contact details for the two workers.) More ads featuring roughly a dozen other drivers have also popped up, but public records for those expenditures haven't yet been posted by the state.</span></font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">"You have to imagine these companies are going to plow a lot of money into this thing."</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">Steven Passwaiter, VP of Kantar's Campaign Media Analysis Group]</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4"><b>These people are considered "paid spokespeople" because they've received money for being involved in the ads, according to a spokesman for California's Fair Political Practices Commission. However, the campaign isn't required to disclose this in the ads themselves because the payments are less than $5,000.</b></font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 255, 102);">"Every driver who appears in our ads is a volunteer," a spokesman for the Yes on Proposition 22 campaign said in an email. "The listed expenditures are reimbursements for travel time, expenses and mileage."</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">Uber, Lyft, DoorDash and Postmates (which was acquired by Uber in July) didn't respond to requests for comment. Instacart referred CNET to the Yes on Proposition 22 campaign.</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">
</font></div><div style="background-color: rgb(255, 255, 255);"><font face="Times New Roman" size="4">The million-dollar ad machine</font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 204, 102);">
</font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 204, 102);">Uber, Lyft, DoorDash, Instacart and Postmates hired Chris Mottola Consulting to create some of the ads featuring Song and other gig workers, according to public records. The firm was founded in 1985 by Chris Mottola, a former political consultant for the Republican party.</font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 204, 102);">
</font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 204, 102);">Mottola has created ads for political candidates, including the late Sen. John McCain of Arizona, former US President George W. Bush and former New York City Mayor Rudy Giuliani. On his LinkedIn profile, Mottola says the author and journalist Carl Hiaasen once described him as the&nbsp;<b>Freddy Krueger of politics.</b></font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 255, 102);">
</font></div><div><font face="Times New Roman" size="4" style="background-color: rgb(255, 255, 102);">Many of Chris Mottola Consulting's ads appear to be aimed at tugging on the heartstrings of viewers. On its website, the firm says the best commercials "tell the story of victims, villains, heroes and actions in an honest and self-effacing way." The consultancy didn't respond to phone or email requests for comment.[pix]</font></div><div><font face="Times New Roman" size="4" /><div><font face="Times New Roman" size="4"><font face="Times New Roman" size="4"><font face="Times New Roman" size="4"><font face="Times New Roman" size="4"><font face="Times New Roman" size="4"><font face="Times New Roman" size="4"><font face="Times New Roman" size="4"><font face="Times New Roman" size="4"><font face="Times New Roman" size="4"><font face="Times New Roman" size="4"><span style="background-color: rgb(255, 255, 102);">s of Thursday, the&nbsp;<b>Yes on Proposition 22 campaign had spent more than $1.7 million to feature ads on Facebook</b>, according to Facebook's ad library. It's spent $980,800 to display 183 of its political ads on Google. According to Google's ad analytics, the campaign's spending had remained relatively steady throughout 2020 until it spiked in mid-August, when it rose from an average daily expenditure of about $10,000 to a peak of $162,800 on Aug. 15. The most recent reported daily expenditure, from Sept. 5, was $84,900.</span></font></font></font></font></font></font></font></font></font></font></div><div style="background-color: rgb(255, 255, 255);">
</div><div style="background-color: rgb(255, 255, 255);">"You have to imagine these companies are going to plow a lot of money into this thing," said Steven Passwaiter, vice president and general manager of Kantar's Campaign Media Analysis Group, which is the research company's nonpartisan political advertising intelligence division. "One would expect that it's just going to get bigger and bigger and bigger until we get to Nov. 3."</div><div style="background-color: rgb(255, 255, 255);">
</div><div style="background-color: rgb(255, 255, 255);">It's unclear how much the Yes campaign has spent on TV ads, and the campaign's spokesman declined to answer questions about TV and radio spending. But Passwaiter, who's analyzed Yes on Proposition 22 ad spending for Kantar, said&nbsp;<b>"compared to what they're spending on TV, [digital ad spending is] a small fraction."</b></div><div style="background-color: rgb(255, 255, 255);">
</div><div><span style="background-color: rgb(255, 255, 102);">The No on Proposition 22 campaign is also raising its ad profile, but it's spending far less. Google's Transparency Report, which tracks political ad spending on its platform,<b>&nbsp;doesn't show any ads from the No campaign.&nbsp;</b>Starting in June, the campaign began featuring ads on Facebook and has spent about&nbsp;<b>$47,000</b>&nbsp;on the social media site as of Thursday, according to Facebook's ad library. Very few of the No campaign ads feature produced videos but instead have static interfaces that say that "Prop. 22 hurts app-based drivers" and that Democratic presidential hopeful Joe Biden agrees.<b>&nbsp;(Biden urged Californians to vote against the proposition in a May tweet.)</b></span></div><div style="background-color: rgb(255, 255, 255);">
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</font></p><div data-component="BodyComponentRenderer" class="articlebody-components" style="box-sizing: border-box; line-height: var(--line-height-body-loose); max-width: 640px;"><font size="4" face="Times New Roman" style=""><span class="abctextblock size--article" data-component="TextBlock" style="background-color: rgb(255, 255, 255); box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px auto 30px;">the Yes on Proposition 22 campaign—a ballot initiative bankrolled by Uber, Lyft, DoorDash, Instacart, and Postmates to permanently protect themselves from reclassifying California drivers as employees—has d<b>onated $2 million to California's Republican Party.&nbsp;</b></p></span><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px auto 30px;"><span style="background-color: rgb(255, 255, 255);">The revelation was posted to&nbsp;</span><a href="https://twitter.com/arielboone/status/1308106309955248128" style="background-color: transparent; box-sizing: border-box;">Twitter on Monday</a><span style="background-color: rgb(255, 255, 255);">&nbsp;by KPFA Radio reporter Ariel Boone. The donation was made on Friday, with additional contributions made exclusively to </span><span style="background-color: rgb(255, 255, 102);">Ventura County and Santa Clara County Republican parties for an additional $20,000 and $2,593.15, respectively.</span></p></span></font><div class="lazy-vice-ad" style="background-color: rgb(255, 255, 255); box-sizing: border-box; clear: both;"><span class="vice-ad" style="box-sizing: border-box; position: relative; width: 100%; margin-bottom: 0px;"><div class="vice-adcontainer vice-adcontainer--border" data-reactroot="" style="box-sizing: border-box; text-align: center; clear: both; margin-bottom: 30px;"><font size="4" face="Times New Roman" /><div id="shortform-top_qj4q7p_1" class="vice-adad" data-ad-unit-path="/16916245/oo_web/vice/tech/article" data-change-correlator="true" data-slot-id="shortform-top" data-targeting="{" topic="topic" uber="uber" keywords="keywords" labor="labor" lyft="lyft" ride-hail="ride-hail" ab5="ab5" proposition-22="proposition-22" aid="aid" uber-lyft-give-california-gop-millions-while-fighting-driver-reclassification="uber-lyft-give-california-gop-millions-while-fighting-driver-reclassification" pagetype="pagetype" short-form="short-form" country="country" en="en" brand_name="brand_name" vice="vice" section_name="section_name" tech="tech" utm_source="utm_source" style="box-sizing: border-box; line-height: 0;"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman" /></font></font></font></font></font></font></font></font></font></div></div></span></div><font size="4" face="Times New Roman"><font size="4" face="Times New Roman" style=""><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px auto 30px;"><span style="background-color: rgb(255, 255, 102);">According to&nbsp;<a href="http://cal-access.sos.ca.gov/Campaign/Committees/Detail.aspx?id=1422181&session=2019&view=late1" style="box-sizing: border-box;">campaign finance records</a>, the companies have contributed <b>$184.3 million</b> to the Yes on Proposition 22 campaign’s war chest as of September 18. In a deep dive into the campaign’s advertising operations, Darak Kerr of&nbsp;<em style="box-sizing: border-box;">CNET</em>&nbsp;found it had&nbsp;<a href="https://www.cnet.com/news/uber-lyft-doordash-181-million-campaign-war-chest-goes-heavy-on-ad-blitz/#ftag=COS-05-10aaa0j" style="box-sizing: border-box;">already spent millions</a>&nbsp;on digital advertising, but that was likely only "a small fraction" of what would be spent on television advertisements. Here lies another way the campaign’s money is being redirected to the GOP: consulting groups and lobbyists.</span></p></span><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px auto 30px;"><span style="background-color: rgb(255, 255, 102);">The Chris Mottola Consulting—founded by a former GOP operative and responsible for multiple ad campaigns for prominent GOP politicians—has helped craft multiple ads for the Yes on Prop 22 campaign. According to its&nbsp;<a href="https://mottolaconsulting.com/authenticity/" style="box-sizing: border-box;">website</a>, advertisements that <b>"tell the story of victims, villains, heroes and actions</b>.” Uber and Lyft have also deployed&nbsp;<a href="https://www.vice.com/en_ca/article/y3z4mg/uber-deployed-record-number-of-lobbyists-on-washington-this-year" style="box-sizing: border-box;">a record number of lobbyists</a>&nbsp;this year, many of whom have worked for&nbsp;<a href="https://www.opensecrets.org/news/2020/08/uber-lyft-boost-lobby-california/" style="box-sizing: border-box;">prominent Republican lawmakers</a>.&nbsp;</span></p></span><span class="abctextblock size--article" data-component="TextBlock" style="background-color: rgb(255, 255, 255); box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px auto 30px;">Generally, Democrats have been publicly supportive of California’s Assembly Bill 5, which Proposition 22 seeks to exempt gig companies from complying with, while the GOP has vocally opposed it.&nbsp;</p></span><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px auto 30px;"><span style="background-color: rgb(255, 255, 255);">During the Democratic nomination race, prominent candidates&nbsp;</span><a href="https://www.vox.com/2019/8/27/20833233/ab-5-california-bill-candidates-vote" style="background-color: transparent; box-sizing: border-box;">including</a><span style="background-color: rgb(255, 255, 255);">&nbsp;Senators Bernie Sanders,&nbsp;</span><a href="https://www.vice.com/en_ca/article/jge9w8/elizabeth-warren-calls-on-uber-instacart-to-reclassify-workers-as-employees" style="background-color: transparent; box-sizing: border-box;">Elizabeth Warren</a><span style="background-color: rgb(255, 255, 255);">, and</span><span style="background-color: rgb(255, 204, 102);">&nbsp;<a href="https://www.vice.com/en_us/article/43kv9b/exclusive-kamala-harris-is-backing-a-bill-giving-uber-lyft-postmates-workers-new-rights" style="box-sizing: border-box;">Kamala Harris</a>&nbsp;(whose brother-in-law Tony West is Uber's general counsel),</span><span style="background-color: rgb(255, 255, 255);"> expressed support for Assembly Bill 5h. After&nbsp;</span><a href="https://www.vice.com/en_us/article/qvgakm/biden-reluctantly-supports-uber-drivers-protesting-outside-billionaires-homes" style="background-color: transparent; box-sizing: border-box;">reluctant support</a><span style="background-color: rgb(255, 255, 255);">&nbsp;for protesting ride-hail drivers, Democratic presidential nominee Joe Biden came around to&nbsp;</span><a href="https://www.sacbee.com/news/politics-government/capitol-alert/article243025696.html" style="background-color: transparent; box-sizing: border-box;">supporting AB5</a><span style="background-color: rgb(255, 255, 255);">.&nbsp;</span></p></span></span></font></font><div class="lazy-vice-ad" style="background-color: rgb(255, 255, 255); box-sizing: border-box; clear: both;"><font size="4" face="Times New Roman"><span class="vice-ad" style="box-sizing: border-box; position: relative; width: 100%; margin-bottom: 0px;"><div class="vice-adcontainer vice-adcontainer--border" data-reactroot="" style="box-sizing: border-box; text-align: center; clear: both; margin-bottom: 30px;"><font size="4" face="Times New Roman" /><div id="shortform-scroll_qj4q7p_7" class="vice-adad" data-ad-unit-path="/16916245/oo_web/vice/tech/article" data-change-correlator="false" data-slot-id="shortform-scroll" data-targeting="{" topic="topic" uber="uber" keywords="keywords" labor="labor" lyft="lyft" ride-hail="ride-hail" ab5="ab5" proposition-22="proposition-22" aid="aid" uber-lyft-give-california-gop-millions-while-fighting-driver-reclassification="uber-lyft-give-california-gop-millions-while-fighting-driver-reclassification" pagetype="pagetype" short-form="short-form" country="country" en="en" brand_name="brand_name" vice="vice" section_name="section_name" tech="tech" utm_source="utm_source" style="box-sizing: border-box; line-height: 0;"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman"><font size="4" face="Times New Roman" /></font></font></font></font></font></font></font></font></font></div></div></span></font></div></div></div></div><font size="4" face="Times New Roman"><font size="4" face="Times New Roman" style=""><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px auto 30px;"><span style="background-color: rgb(255, 255, 102);">Assembly Bill 5 has been regarded much more coldly by the GOP, however, especially by prominent figures such as&nbsp;<a href="https://twitter.com/tedcruz/status/1236754997339185152?s=20" style="box-sizing: border-box;">Senator Ted Cruz</a>, who attacked AB5 as part of a "daily war on jobs", and Representative&nbsp;<a href="https://twitter.com/dancrenshawtx/status/1195459751024451595?lang=en" style="box-sizing: border-box;">Dan Crenshaw</a>, who pointed at the bill as proof that "<b>Republicans are the party of Uber" while "Democrats are the party of taxi cab unions.</b>"</span></p></span><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><span class="abctextblock size--article" data-component="TextBlock" style="background-color: rgb(255, 255, 255); box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px auto 30px;">“It was only a matter of time before they embraced the political party [that] wants what they want,” Edan Alva, a ride-hail driver and organizer with driver advocacy group Gig Workers Rising. “They’ll do anything to protect their wage theft long enough to find a way to profit from it. Donating to the GOP hurts workers and drivers, but that’s what they’ve been doing all along.”</p></span><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px auto 30px;"><b style="background-color: rgb(255, 255, 255);">By comparison, the No on Proposition 22 campaign—financed largely by driver advocacy groups and unions—has raised a comparatively humble $5.6 million.</b><span style="background-color: rgb(255, 255, 102);"> To make up for the fact that they have almost 33 times less money than the gig company campaign, drivers have relied on generating attention through&nbsp;<a href="https://www.vice.com/en_us/article/bv8b5v/protesting-drivers-unveil-big-inflatable-diaped-up-baby-outside-uber-hq" style="box-sizing: border-box;">protests</a>,&nbsp;<a href="https://www.vice.com/en_us/article/v7gjba/without-us-uber-and-lyft-would-not-exist-drivers-react-to-shut-down-threats" style="box-sizing: border-box;">press conferences</a>, and&nbsp;<a href="https://www.vice.com/en_us/article/g5ppqq/uber-and-lyft-drivers-organize-caravan-outside-uber-hq" style="box-sizing: border-box;">actions</a>&nbsp;meant to raise awareness of driver misclassification, poor working conditions in the industry, and exploitative labor practices.</span></p></span><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><span class="abctextblock size--article" data-component="TextBlock" style="box-sizing: border-box;"><p style="box-sizing: border-box; margin: 0px auto 30px;"><span style="background-color: rgb(255, 255, 102);"><b>“Early on during this crisis, I had to work even when I was sick. Even then, that was not enough and I almost found myself without a roof over my head,</b>” Alva said. “That is what these people are spending millions to defend. Not making sure we are safe, secure, well-paid, or have benefits, but whether we can help them one day make money. They won't stop with our industry. They'll spread this to every industry if they can</span><span style="background-color: rgb(255, 255, 255);">.”</span></p></span></span></span></span></font></font></div><div class="articletagged" style="box-sizing: border-box; margin-top: 40px; clear: both; background-color: rgb(255, 255, 255);"><div class="tags" style="box-sizing: border-box; display: flex; text-transform: uppercase; padding-top: 10px; border-top: 1px solid black;"><font size="4" face="Times New Roman"><span class="tagslabel" style="box-sizing: border-box; word-break: keep-all; margin-right: 10px; font-weight: var(--font-weight-accent-bold);"><font size="4" face="Times New Roman">TAGGED:</font></span><span class="tagstaglist" style="box-sizing: border-box;"><font size="4" face="Times New Roman"><span class="tagsitem" style="box-sizing: border-box; white-space: nowrap;"><a class="tagsitem--link" href="https://www.vice.com/en/topic/labor" style="box-sizing: border-box; background-color: transparent; white-space: normal; display: inline-block; margin-bottom: 10px;">LABOR</a>&nbsp;</span><span class="tagsitem" style="box-sizing: border-box; white-space: nowrap;"><a class="tagsitem--link" href="https://www.vice.com/en/topic/lyft" style="box-sizing: border-box; background-color: transparent; white-space: normal; display: inline-block; margin-bottom: 10px;">LYFT</a>&nbsp;</span><span class="tagsitem" style="box-sizing: border-box; white-space: nowrap;"><a class="tagsitem--link" href="https://www.vice.com/en/topic/ride-hail" style="box-sizing: border-box; background-color: transparent; white-space: normal; display: inline-block; margin-bottom: 10px;">RIDE HAIL</a>&nbsp;</span><span class="tagsitem" style="box-sizing: border-box; white-space: nowrap;"><a class="tagsitem--link" href="https://www.vice.com/en/topic/ab5" style="box-sizing: border-box; background-color: transparent; white-space: normal; display: inline-block; margin-bottom: 10px;">AB5</a>&nbsp;</span><span class="tagsitem" style="box-sizing: border-box; white-space: nowrap;"><a class="tagsitem--link" href="https://www.vice.com/en/topic/proposition-22" style="box-sizing: border-box; background-color: transparent; white-space: normal; display: inline-block; margin-bottom: 10px;">PROPOSITION 22</a></span></font></span></font></div></div><div><font size="4" face="Times New Roman"><font size="4" face="Times New Roman">=</font></font></div></div></div>