persuasion lab fogg captology
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</div><div><div style="background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">=</font></div><div style="background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">wiki</font></div><div style="background-color: rgb(255, 255, 255);"><p style="margin: 0.5em 0px;"><font size="4" face="Times New Roman"><b><a href="https://en.wikipedia.org/wiki/Stanford_University" title="Stanford University" style="text-decoration-line: none; background: none;">Stanford</a> Persuasive Technology Lab</b> (now the <b>Behavior Design Lab</b>) performs <a href="https://en.wikipedia.org/wiki/Research" title="Research" style="text-decoration-line: none; background: none;">research</a> into <a href="https://en.wikipedia.org/wiki/Computers" class="mw-redirect" title="Computers" style="text-decoration-line: none; background: none;">computers</a> as <a href="https://en.wikipedia.org/wiki/Persuasion" title="Persuasion" style="text-decoration-line: none; background: none;">persuasive</a> technologies. It is part of H-STAR, the <a href="https://en.wikipedia.org/w/index.php?title=Human_Sciences_and_Technologies_Advanced_Research_Institute&action=edit&redlink=1" class="new" title="Human Sciences and Technologies Advanced Research Institute (page does not exist)" style="text-decoration-line: none; background: none;">Human Sciences and Technologies Advanced Research Institute</a> and housed in <a href="https://en.wikipedia.org/w/index.php?title=Cordura_Hall&action=edit&redlink=1" class="new" title="Cordura Hall (page does not exist)" style="text-decoration-line: none; background: none;">Cordura Hall</a>.</font></p><p style="margin: 0.5em 0px;"><font size="4" face="Times New Roman">Founded by <a href="https://en.wikipedia.org/wiki/B.J.Fogg" class="mw-redirect" title="B.J. Fogg" style="text-decoration-line: none; background: none;">B.J. Fogg</a>, it includes the <a href="https://en.wikipedia.org/wiki/Stanford_Web_Credibility_Project" title="Stanford Web Credibility Project" style="text-decoration-line: none; background: none;">Stanford Web Credibility Project</a>, which published How Do People Evaluate a Web Site's Credibility? Results from a Large Study in 2002. The Lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."</font></p><h2 style="margin: 1em 0px 0.25em; padding: 0px; overflow: hidden; border-bottom: 1px solid rgb(162, 169, 177); font-weight: normal; line-height: 1.3;"><font size="4" face="Times New Roman"><span class="mw-headline" id="See_also">See also</span><span class="mw-editsection" style="user-select: none; margin-left: 1em; vertical-align: baseline; line-height: 1em; unicode-bidi: isolate; margin-right: 0px;"><span class="mw-editsection-bracket" style="margin-right: 0.25em;">[</span></span></font></h2><ul style="list-style-image: url("/w/skins/Vector/resources/common/images/bullet-icon.svg?d4515"); margin: 0.3em 0px 0px 1.6em; padding: 0px;"><li style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/B.J.Fogg" class="mw-redirect" title="B.J. Fogg" style="text-decoration-line: none; background: none;"><font size="4" face="Times New Roman" color="#000000">B.J. Fogg</font></a></li><li style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/Stanford_Web_Credibility_Project" title="Stanford Web Credibility Project" style="text-decoration-line: none; background: none;"><font size="4" face="Times New Roman" color="#000000">Stanford Web Credibility Project</font></a></li></ul><h2 style="margin: 1em 0px 0.25em; padding: 0px; overflow: hidden; border-bottom: 1px solid rgb(162, 169, 177); font-weight: normal; line-height: 1.3;"><font size="4" face="Times New Roman"><span class="mw-headline" id="External_links">External links</span><span class="mw-editsection" style="user-select: none; margin-left: 1em; vertical-align: baseline; line-height: 1em; unicode-bidi: isolate; margin-right: 0px;"><span class="mw-editsection-bracket" style="margin-right: 0.25em;">[</span></span></font></h2><ul style="list-style-image: url("/w/skins/Vector/resources/common/images/bullet-icon.svg?d4515"); margin: 0.3em 0px 0px 1.6em; padding: 0px;"><li style="margin-bottom: 0.1em;"><font size="4" face="Times New Roman"><a rel="nofollow" class="external text" href="http://captology.stanford.edu/" style="text-decoration-line: none; background: url("/w/resources/src/mediawiki.skinning/images/external-ltr.svg?59558") right center no-repeat; padding-right: 13px;">Captology</a> - The Stanford Behavior Design Lab, formerly the Persuasive Technology Lab</font></li><li style="margin-bottom: 0.1em;"><a rel="nofollow" class="external text" href="http://hstar.stanford.edu/" style="text-decoration-line: none; background: url("/w/resources/src/mediawiki.skinning/images/external-ltr.svg?59558") right center no-repeat; padding-right: 13px;"><font size="4" face="Times New Roman" color="#000000">Human Sciences and Technologies Advanced Research Institute</font></a></li></ul></div><div style="background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">=</font></div></div>