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BOARD MEMBERS
CHAIR
TREY RICHARDSON, Sagac Public Affairs – Fundraising
Trey Richardson is managing partner of Sagac Public Affairs, a national company providing issue advocacy, communication, market research, fundraising and electioneering solutions to hundreds of corporations, trade associations and political groups. Known for his creativity, he has influenced political finance and issue advocacy activities at the federal, state and local levels of government for 39 years, serving a broad constituency of business interests. Trey also heads numerous organizations engaged in the creation and execution of issue advocacy and independent expenditure activities to positively affect outcomes for pro-business candidates and initiatives.
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VICE CHAIR
KELLY GIBSON, Bryson Gillette – Communications
Kelly Gibson has spent much of her free time working to combat gender inequality, from serving on the Running Start Advisory Board sponsoring and training young women to run for office, to working with the American Association of Political Consultants to amplify the input of women on professional panels, boards and conferences. Her personal mission is to bring more equity to politics. When she is not working, or raising her two young boys, she is seeking out ways for women to have a more significant voice.Larry has over a decade of experience in digital communications advising corporate, non-profit, and political clients on online advocacy and engagement, online fundraising, online advertising, and social media strategy. A nationally recognized digital strategist, Larry’s work has earned dozens of awards across multiple online disciplines and he is a frequent presenter and trainer at conferences.
SECRETARY
TRACY DIETZ, DonorBureau, – Data Science, Analytics, Insights
Tracy Dietz serves as the CEO of DonorBureau. Formerly, she was Executive Vice President of Sales & Marketing at L2 a leading provider of enhanced political data. Dietz grew the relatively small operation into a dominant force in the industry driving both revenue and new product development. During her tenure, Tracy was integral in expanding L2 to a national data provider and was a dominant force behind the development of L2’s online data and analytics platform.
TREASURER
DANIELLE CENDEJAS, The Strategy Group, – Direct Mail/General Consulting
Danielle Cendejas is a Democratic Strategist and Partner with The Strategy Group. She oversees the execution of direct mail programs and financial operations for the firm’s Los Angeles office. Her direct mail helped propel Los Angeles Mayor Karen Bass, Long Beach Mayor Rex Richardson, Congressman Salud Carbajal, and State Senator Caroline Menjivar to victory and deliver numerous independent expenditure wins for the DCCC, the California Labor Federation, and SEIU California. Early in her career, Danielle was a field organizer and delegate tracker for Obama for America in 2008 and worked in the California State Senate. Danielle graduated from Gonzaga University and resides in Los Angeles.
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Immediate Past Chair
BECKI DONATELLI - Campaign Solutions – Internet
R. Rebecca “Becki” Donatelli is the president of Campaign Solutions / Connell Donatelli. An online political pioneer, Becki was the first person to raise political money on the Internet. Virtually every online innovation for over fifteen years has come out of her team at Campaign Solutions and Connell Donatelli.
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KYLE ROBERTS, Smart Media Group / AdImpact – Media Buying
Kyle Roberts, President & CEO of Smart Media Group, is one of the top Republican media strategists in the nation. With over 20 years in political media buying, Kyle started Smart Media with a simple mission in mind: to provide GOP candidates with sophisticated traditional and digital research, faster responsiveness and tenacious negotiation on his client’s behalf—delivering stronger results and better value.
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LARRY HUYNH, Trilogy Interactive – Digital
Larry has over a decade of experience in digital communications advising corporate, non-profit, and political clients on online advocacy and engagement, online fundraising, online advertising, and social media strategy. A nationally recognized digital strategist, Larry’s work has earned dozens of awards across multiple online disciplines and he is a frequent presenter and trainer at conferences.
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TOM SHEPARD, Tom Shepard & Associates – General
Tom Shepard is president of Tom Shepard & Associates, a political consulting and public affairs firm based in San Diego, CA. Shepard has earned a national reputation for providing assistance to local candidate and ballot measure campaigns, and for providing strategic counsel to businesses, government agencies and community organizations. Shepard has received eighteen of the American Association of Political Consultants coveted Pollie Award and his television, radio and direct mail advertising campaigns are consistently recognized as among the nation’s best.
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WARD BAKER, Baker Group Strategies – Campaign Management & Development of Comprehensive Campaign Strategy
Ward Baker is the founder and president of Baker Group Strategies. Ward currently serves as senior advisor to Senator Loeffler’s campaign. During the 2020 election cycle, Ward served as senior advisor to Bill Hagerty’s successful Senate campaign in Tennessee, where Hagerty had a decisive 27-point victory in the general election and won over 50% of the vote in a contested, 15-candidate primary.
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JOE GUARDARRAMA, Attorney- Kaufman Legal Group, APC
Joe Guardarrama joined Kaufman Legal Group in 2011, bringing a unique blend of private practice experience and service as a public official to the firm’s Governmental Ethics, Campaign Finance, and Election Law practices. Mr. Guardarrama advises candidates, officeholders, political action committees, independent expenditure committees, major donors, lobbyists, and corporations regarding all legal aspects of their involvement with the political process at the state and local levels.
Mr. Guardarrama is the former President of the California Political Attorneys Association. He served as Vice President of the Board of Directors of Equality California, and routinely volunteers his time to social justice causes
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ZANDRIA HAINES, Moxie Media – Digital
Zandria Haines is a Partner at Moxie Media where she works with clients who are dedicated to advancing equity and social change through strategic storytelling. Previously, Zandria served as Sr. Vice President at SBDigital, where she developed and coordinated effective multi-touch communication strategies that helped move the needle for candidates and progressive organizations across the country.
JOHN HALL, Apex Strategies – Digital Fundraising
John is one of the most successful digital fundraising strategists in Republican politics, responsible for more than $1.6 billion raised and nearly 60 million online contributions across campaigns and nonprofit organizations nationwide.
JAIMEY SEXTON, The Sexton Group – General Consultant
Jaimey Sexton is Principal of the The Sexton Group. Mr. Sexton has 20 years of experience as an organizer, vendor, and consultant for campaigns large and small, from President Obama to a school board race in Las Cruces, New Mexico. Jaimey brings the same attention to detail to every project or campaign. His goal isn’t simply to make thousands of phone calls or send text messages; he strives to add value to every working relationship. Jaimey is also a board member of the American Association of Political Consultants.
RICK RIDDER, RBI Strategies – General Consultant, Survey Research, Radio, TV, and Print
Rick Ridder is President and Co-Founder of RBI Strategies and Research. A former presidential campaign manager and a senior consultant for seven other presidential campaigns, Rick has consulted for numerous U.S. Congressional, gubernatorial, and state and local initiative campaigns. Internationally, he has worked in over 23 nations including the successful campaigns of seven heads of state. Rick has also been recognized with the “Award of Achievement” from the Gleitsman Foundation “in recognition of commitment and leadership initiating social change.” He is the author of the award winning book Looking for Votes in All the Wrong Places.
RAGHU DEVAGUPTAPU, TKO Political
Raghu Devaguptapu is a partner at TKO Political. Sick of sleeping in a van while touring with his band during college, Raghu settled in for a more stable professional life: A Democratic political operative. While it was a step in the right direction in the eyes of his traditional Indian parents, it also seemed like a natural move. In India, Raghu’s family history is woven in the Indian independence movement. His Great Grandfather was the first Governor of the southern state of Madras after Indian Independence.