Matt Oczkowski

<h2>Politifact</h2>

Now, the filings only show when the firm was paid, not when it provided its services. However, well before the current controversy, former <a class="thought-link" href="brain://Yj7JqdeCNk6zr6mpKeokPQ/CambridgeAnalytica">Cambridge Analytica</a> staffer <a class="thought-link" href="brain://vqgc8T3P0ki6C1Rv7RPWmw/MattOczkowski">Matt Oczkowski</a> and <a class="thought-link" href="brain://8rST0-Fk70KLhD3D_pAAFg/BradParscale">Brad Parscale</a> <a href="https://www.wired.com/story/what-did-cambridge-analytica-really-do-for-trumps-campaign/">described for Wired magazine</a> the work the firm did in the final months of the campaign.

Oczkowski told Wired, "The <a class="thought-link" href="brain://m80EF3vkZkOXVEKCZRpzFg/Rnc">RNC</a> was the voter file of record for the campaign, but we were the intelligence on top of the voter file."

"<a class="thought-link" href="brain://vqgc8T3P0ki6C1Rv7RPWmw/MattOczkowski">Matt Oczkowski</a> and his team created a daily tracker of polling, so that I could see how Trump was doing in key swing states," Parscale said. "They provided that to me daily."

Plus, Parscale said <a class="thought-link" href="brain://Yj7JqdeCNk6zr6mpKeokPQ/CambridgeAnalytica">Cambridge Analytica</a> helped with "persuasion online media buying," and "they created a visualization tool that showed in each state which areas were most persuadable and what those voters care about."

It bears noting that while the Trump campaign didn’t rely on <a class="thought-link" href="brain://Yj7JqdeCNk6zr6mpKeokPQ/CambridgeAnalytica">Cambridge Analytica</a>’s voter data for core voter outreach, the firm stayed busy attacking Trump’s opponent, Democrat Hillary Clinton.

In the final months of the election, the firm was paid about $850,000 by the <a class="thought-link" href="brain://TEw9o2VPBUOMT84waheWnA/MakeAmericaNumber1">Make America Number 1</a> Super PAC. The group’s <a href="https://www.factcheck.org/2016/11/make-america-number-1/">self-declared aim</a> was "to make clear to the American voter the full extent of the untrustworthiness of <a class="thought-link" href="brain://8_wR0Uqxv0GN_fQlfGtDhw/HillaryClinton">Hillary Rodham Clinton</a> (HRC) by focusing on the corruption of the Clinton Machine and especially the corruption of the <a class="thought-link" href="brain://aAi3c0Ea8Um5ugs8Jv0TPA/ClintonFoundation">Clinton Foundation</a>."

<a class="thought-link" href="brain://D_JOLtsqBEyOC-TONUCV9w/RobertMercer">Robert Mercer</a>, a conservative billionaire, was the PAC’s primary financial backer.

So, while Cambridge Analytica played a lesser role in its direct work for the Trump campaign, it actively aided Trump’s candidacy in other ways.

Source: <a href="http://www.politifact.com/punditfact/statements/2018/mar/21/jack-posopiec/trump-campaign-used-cambridge-analytica-final-mont/">Trump campaign used Cambridge Analytica in final months of campaign | PunditFact</a>