The Climate Web
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Open in TheBrain
The Climate Web 10/5/2026
Top-Level Topical Headings
Top Level Extracted Materials Headings
E - Mitigation Top Level
E - Mitigation Options
E - Mitigation Behaviors
E - Behavior Change
Parents
E - Mitigation Behaviors
Children
14 Steps to Transformation
2007 Mindmap - Decide to make a difference
2007 Mindmap - Doing Something about climate change
2009 The emissions differences associated with individual behavior choices
2010 The example of tobacco behavior change
A table of interventions to cause individual behavior change
Alarmed individuals participate in household actions, but not public action
Behavior change
BJ Fogg's Behavior Grid
Changing behavior means changing maps of cause and effect
Consumerism
Design rewards, change the environment
Escher and transformational change
Fraction of respondents choosing carbon neutral no-rush shipping
Help your audience imagine themselves in the situation
Individual Action
Is It Worth It? Can I Do It?
Make the undesirable desirable
Need to focus more on self-efficacy messaging
Positive Transformation Curve
Recycling
Renewable energy
Save Energy
Save water
Stop climate change - seniors
Strategies for Taking Action
Switch to compact fluorescents
The greatest persuader is personal experience
The Stepwise "F" Techniques
The Wheel of Change Framework
Theoretical model of public-sphere climate action
Turn off the Light
Use peer pressure, and numbers
What are the highest leverage activities already underway?
What can you do to counter climate change GIF
Willpower isn't enough
You control climate change
Jumps
I - BehaviorChange
I - SocialMarketing