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2023 VCMI_Claims Code Explanatory Notes

Briefing Document: VCMI Claims Code - Explanatory Notes

Introduction

The Voluntary Carbon Markets Integrity Initiative (VCMI) has developed the Claims Code to enhance accountability and credibility in the voluntary carbon market. This document summarizes key elements of the Claims Code and associated guidance, focusing on improvements, monitoring frameworks, claims branding, and future directions.

Additional Guidance and Improvements

VCMI has recognized the need for further refinements to the Claims Code based on feedback from various stakeholders, including companies, governments, and civil society members. The initiative aims to ensure that the guidance is user-friendly and effective. Key enhancements include:

Monitoring, Reporting, and Assurance Framework

The MRA Framework has been extensively tested to ensure its practicality. It outlines what companies need to submit to demonstrate adherence to the Claims Code, detailing third-party assurance processes. VCMI engaged stakeholders from various sectors to refine this framework, ensuring it is operable and effective. A secure digital reporting platform has been created to facilitate information submission and compliance checks.

Upon submission of the required documentation, companies receive confirmation and access to VCMI branding resources, allowing them to communicate their claims effectively while adhering to legal standards and guidance.

Claims Names and Branding

The branding for VCMI’s Silver, Gold, and Platinum Claims was developed through rigorous research and consultation, including consumer focus groups in multiple countries. This process highlighted the importance of simplicity, transparency, and global interpretability in the branding of climate claims. The resulting "Carbon Integrity" brand, supported by guidelines, helps companies make credible claims regarding their climate actions.

Scope 3 Flexibility Claim

The Scope 3 Flexibility Claim addresses the significant challenge that scope 3 emissions pose for companies, often representing the majority of their emissions footprint. The claim allows for limited use of carbon credits while companies work towards their emissions reduction targets. Feedback indicated that flexibility, coupled with accountability measures, could enhance corporate action and ambition.

A thorough analysis revealed that allowing companies to use carbon credits to meet interim emissions targets could lead to increased mitigation efforts. This claim mandates that companies take responsibility for measuring and managing their scope 3 emissions while utilizing carbon credits to bridge gaps in their emissions reductions.

Legal Analysis

To ensure compliance and mitigate legal risks, VCMI conducted a legal review of the Claims Code. This review assessed compatibility with relevant legislation in key jurisdictions, including England, France, Germany, and California. Organizations are encouraged to seek legal advice regarding their use of the Claims Code to ensure adherence to local laws and regulations.

Product-, Service-, and Brand-Level Claims

The Claims Code initially included guidance for product-, service-, and brand-level claims, which highlight emission reduction achievements across specific offerings. However, concerns about potential greenwashing without a rigorous assessment framework led VCMI to pause the introduction of these claims. Future discussions will consider existing standards and guidelines to ensure credibility in any potential claims at this level.

Future Directions for the Claims Code

VCMI plans to expand the Claims Code beyond 2024, focusing on developing additional guidance and enhancing its operability. Key next steps include:

VCMI emphasizes the need for collaboration with other standard-setting organizations to resolve interoperability issues related to the Scope 3 Flexibility Claim.

Conclusion

The VCMI Claims Code and its accompanying documents represent a significant step towards ensuring credible, net-zero-aligned participation in voluntary carbon markets. The initiative is built on multistakeholder engagement, aiming to enhance clarity, accessibility, and accountability in carbon market claims. Organizations are encouraged to utilize the Claims Code responsibly while seeking independent legal advice to navigate the complexities of carbon market claims.

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