E - Greenwishing as Climate Response

Children

* Activist investors have enforced the profit motive, and nudged markets towards more short-termism
* Companies should pledge to not compromise societal efforts to protect the planet
* Systemic intervention is required, raising the bar on private-sector leadership on sustainability
* The disclosure needed today is not GHG emissions, it is what companies stand for in promoting systems change
* We must formulate a new minimum standard of social responsibility, a step towards eco-literacy
But many things still aren't profitable, and don't make the cut
Environmental reporting metrics during the 1990's served an invaluable role in teasing out profitable areas for innovation
In failing to to take a systemic view, the sustainability movement has failed to engage politically
It may be wishful thinking to hope that today's voluntary action can be replaced by voluntary systems-change action.
Sustainable companies showcase their own piecemeal efforts rather then collaborate for the needed system change
The challenge is no longer what individual companies can do, it is what the private sector can do to drive systemic change
The market can never be "complete" so market efficiency should not be assumed to lead to good outcomes
Today market failures are deemed tolerable while government failures are ruinous
Today, companeis can only pursue sustainable behaviors that are profitable
Today's markets are not "complete markets" as generally assumed in economy theory
We must use markets more intensively (e.g. through pricing externalities) while reducing the power of "market logic"
Well-intended corporations are trying to make a difference from within straitjackets of self-interest

Jumps

I - Greenwashing

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