The Climate Web
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The Climate Web 10/5/2026
Course: Laying the Foundation for Climate Change Scenario Planning
Lesson 2. The History of Scenario Planning
5. Business and societal scenarios are based on different variables
Business climate scenario variables
Which business outcomes are of primary concern?
Market transformation impact variables
Relevant market transformations can be driven by several factors
Parents
Market transformation impact variables
Children
Market and consumer expectations, e.g. environmental performance
Public policy, e.g. carbon pricing
Technology advancement, e.g. falling solar cell prices