4. Chapter 3 - Concrete (2007)

<p>CHAPTER 3 CONCRETE Sour grapes. Landscapes as eco-celebrities. Teaching subtraction with less abstraction. Soap-opera accounting. Velcro theory of memory. Brown eyes, blue eyes. Engineers vs. manufacturers. The Ferraris go to Disney World. White things. The leather computer. Clinic: Oral rehydration therapy. Hamburger Helper and Saddleback Sam.</p>

<p>Heath, Chip; Heath, Dan. Made to Stick: Why Some Ideas Survive and Others Die (Kindle Locations 19-22). Random House, Inc.. Kindle Edition.</p>