3. Chapter 2 - Unexpected (2007)
<p>CHAPTER 2 UNEXPECTED The successful flight safety announcement. The surprise brow. Gimmicky surprise and “postdictability.” Breaking the guessing machine. “The Nordie who …” “No school next Thursday.” Clinic: Too much on foreign aid? Saturn’s rings. Movie turning points. Gap theory of curiosity. Clinic: Fund-raising. Priming the gap: NCAA football. Pocketable radio. Man on the moon.</p>
<p>Heath, Chip; Heath, Dan. Made to Stick: Why Some Ideas Survive and Others Die (Kindle Locations 16-18). Random House, Inc.. Kindle Edition. </p>
<p> </p>