10. Making ideas stick (2007)
<p>MAKING IDEAS STICK: THE EASY REFERENCE GUIDE What Sticks? Kidney heist. Halloween candy. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior.</p>
<p>MAKING IDEAS STICK: THE EASY REFERENCE GUIDE What Sticks? Kidney heist. Halloween candy. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior.</p>