5. Chapter 4 - Credible (2007)
<p>CHAPTER 4 CREDIBLE The Nobel-winning scientist no one believed. Flesh-eating bananas. Authority and antiauthority. Pam Laffin, smoker. Powerful details. Jurors and the Darth Vader toothbrush. The dancing seventy-three year old. Statistics: Nuclear warheads as BBs. The human-scale principle. Officemates as a soccer team. Clinic: Shark attack hysteria. The Sinatra Test. Transporting Bollywood movies. Edible fabric. Where’s the beef? Testable credentials. The Emotional Tank. Clinic: Our flawed intuition. NBA rookie camp.</p>
<p>Heath, Chip; Heath, Dan. Made to Stick: Why Some Ideas Survive and Others Die (Kindle Locations 26-27). Random House, Inc.. Kindle Edition. </p>
<p> </p>