7. Chapter 6 - Stories (2007)

<p>CHAPTER 6 STORIES The day the heart monitor lied. Shop talk at Xerox. Helpful and unhelpful visualizations. Stories as flight simulators. Clinic: Dealing with problem students. Jared, the 425-pound fast-food dieter. Spotting inspiring stories. The Challenge Plot. The Connection Plot. The Creativity Plot. Springboard stories at the World Bank: A health worker in Zambia. How to make presenters angry with stories.</p>

<p>Heath, Chip; Heath, Dan. Made to Stick: Why Some Ideas Survive and Others Die (Kindle Locations 32-36). Random House, Inc.. Kindle Edition.</p>