Computerized Campaigns

Children

"Pool's data-driven approach to political campaigning was on the cutting edge of a new wave of eletoral technologies that sought to win by pretesting people's preferences and bias and then calibrating a candidate's message to fit them."
"These new targeted messaging tactics, enabled by rudimentary computers, had a lot of fans in Washington and over the next several decades would come to dominate the way politics were done."
"With his expertise, he was tapped to guide the messaging for John F. Kennedy's 1960 presidential bid, crunching poll numbers and running simulations on issue and voter groups."
1960 John F Kennedy's Presidential Campaign