Jerry
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Duke Corporate Education
Dan Heath
Made to Stick: Why Some Ideas Survive and Others Die (2007)
Six Principles of Stickiness (SUCCES)
Credibility
Influence (social)
Persuasion
Rhetoric
New Rhetorics
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New rhetorics - Wikipedia
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Rhetoric
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2023-01-30 FJB Call
Chaïm Perelman
Lucie Olbrechts-Tyteca