The StoryBrand Framework

Parents

1. A character who wants and needs something
2. The character's problem
3. A guide who helps the character
4. A plan that is delivered by the guide.
5. A call to action. The guide calls the character to action.
6. Success - the call to action results in success or the 7th part (failure).
7. Failure - the call to action results in failure.
Building a StoryBrand: Clarify Your Message So Customers Will Listen (2017)
How To Get The Most Out Of The StoryBrand Framework
In this framework, the "main character" of one's branding and marketing is the customer, not the brand. The brand plays the role of the guide — leading the "main character" to success.
Storybrand One Liner Exercise | Donald Miller | EntreLeadership Takeaways