Jerry
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Permission Marketing
Messages Must Be
Personal
Fun
Entertainment
Storytelling
lore
Folklore
Folklorists
Parents
Folklore
Children
A. K. Ramanujan
Barre Toelken
Bruce Jackson (scholar)
Dell Hymes
Joel Chandler Harris
Kunio Yanagita
Kunio Yanagita
Maria Tatar
Peter and Iona Opie
Richard Bauman
Stetson Kennedy
Vladimir Propp
Why Folklorists Hate Joseph Campbell's Work
Zilphia Horton