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GRIN Transformative Technologies (also just GNR)
Information
Knowledge
Insights
Insight (car)
Recognition
Familiarity
We Prefer Familiar Things
Processing Fluency
Attachments
Processing fluency - Wikipedia
Parents
We Prefer Familiar Things
Children
How Your Brain Keeps You Believing Crap That Isn’t True
Information that’s easier to process is viewed positively in almost every way.
Processing Fluency Theory of Aesthetic Pleasure