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The Future
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Industry Analysts
Forrester Research
Josh Bernoff
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Josh Bernoff
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Forrester Research
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@jbernoff
Bernoff's Slides on the Social Tech Ladder
Groundswell: Winning in a World Transformed by Social Technologies (2008)
I'm sick of users
Inside Seth Godin's Blogging Philosophy
Social Technographics: Conversationalists get onto the ladder (2010)
The Age of Intent: Using Artificial Intelligence to Deliver a Superior Customer Experience
Why books work: A rebuttal to Andy Matuschak
without bullshit
Writing Without Bullshit: Boost Your Career by Saying What You Mean