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Michael Smith

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        <u>Executive summary</u>
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        <u>Major finding No. 1</u>
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        The public sees too many factual errors and spelling or grammar mistakes in newspapers. 
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        <u>Major finding No. 2</u>
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        The public perceives that newspapers don't consistently demonstrate respect for and 
        knowledge of, their readers and their communities. 
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        <u>Major finding No. 3</u>
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        The public suspects that the points of view and biases of journalists influence what 
        stories are covered and how they are covered. 
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        <u>Major finding No. 4</u>
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        The public believes that newspapers chase and over-cover sensational stories because 
        they're exciting and sell papers. They don't believe these stories deserve the attention 
        and play they get. 
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        <u>Major finding No. 5</u>
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        The public feels that newsroom values and practices are sometimes in conflict with their 
        own priorities for their newspapers. 
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        <u>Major finding No. 6</u>
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        Members of the public that have had actual experience with the news process are the most 
        critical of media credibility. 
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