Casual Viewing (half-watching while doing laundry

Among Netflix’s 36,000 micro-genres, one is literally called “casual viewing.” The label is reportedly reserved for sitcoms, soap operas, or movies that, as the Hollywood Reporter recently described the 2024 Jennifer Lopez film Atlas, are “made to half-watch while doing laundry.” Critics who actually watch a great deal of streaming television for the purpose of appraising it these days are somewhat like children staring directly at the sun. You’re not supposed to watch it! The whole point is that it’s supposed to just be there, glowing, while you do something else. Perhaps a great deal of television is not meant to absorb our attention, at all, but rather to dab away at it, to soak up tiny droplets of our sensory experience while our focus dances across other screens. You might even say that much television is not even made to be watched at all. It is made to flow. The play button is the point.