Jerry
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Welcome! (start here)
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Best
Favorites
My Favorites
Words I Love
Communication
Marketing
Ted Levitt
Attachments
Theodore_Levitt
Parents
Harvard Business Review (1922 HBR)
HBS Faculty
MAC Consulting
Marketing
Children
"People don't want a quarter-inch drill, they want a quarter-inch hole."
Globalization
Harvard Professor Who Coined "Globalization" Dies
Marketing Imagination
Marketing Myopia (1975 pdf)
Marketing Myopia (2004)