Jerry
Preview
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Welcome! (start here)
Time Frames
Eras
Wars
World War II (1939-1945)
Aftermath and Aftereffects of WWII
Transitioning from WWII to a Peacetime Economy
Selling Suburban Life
Consumerism
Consuming Authenticity
Parents
Authenticity
Consumerism
Children
Authenticity: What Consumers Really Want (gaaaaa!)
Consuming Authenticity: Graham Austin
Patagonia and The North Face: saving the world – one puffer jacket at a time
The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes
Jumps
Fauxthenticity