Jerry
Preview
Open in TheBrain
Welcome! (start here)
Physical Sciences
Physics
Forces
Power (social and political)
Force
Pressure
Psychological Pressure
Impostor Syndrome (1978, originally Phenomenon)
Sheahan’s Speaking Tips
Parents
Better Presentations
Dan Kennedy
Impostor Syndrome (1978, originally Phenomenon)
Ladder of Abstraction
Peter Sheahan
Children
All the Leverage Is Built in the Contracting Process
Are We Having the Right Conversation?
At the End of Each Section, Say What They Ought to Do with that Information (3 Go-Dos)
Clients Want to Change What People Think, Know, Feel or Do
Different Ways to Structure Insights
Drill a Story at a Time, not Full Speeches
Executives Fear the Way People Shut down when in Their Presence
Get so Good at Your Presentation that You’re not Thinking of the Content, You’re Connecting
Good Declarations Make Sense to Hear
How Abstract Do I Get before I’m Too Generic?
I Don’t Want Anyone Asking Me to Pitch My Value to Them
I Say Minute 55 because You only Have One Swing at This Pitch
I Will not Do a Speech without a Briefing Call. I Will not Do a Briefing Call without an Executive.
I’m not Going through Your Procurement Process. Make It Work.
I’m not Smarter, I’m Preciser
Know Your Point of View
Leadership Is not Simple, but Leadership Is about Building Simplicity
Most of What You Do Onstage Is at the Bottom of the Ladder
Our Job Is to Create Outcomes and Meet Objectives, not Transfer Content
Questions to Ask in Prep Calls
Surprising Truths
The Best Way to Move Someone Is to Meet Them where They’re At, Then Bring Them with You
There Are Many Forms of Currency. Cash Is only One.
There Are Thinking, Feeling, Knowing and Doing Outcomes
Three Ways to Build Your Story:
We Think Price Follows Value. Sometimes It’s the Opposite.
What Are the Categories of Problems Clients Have?
What Can You Do to Make It Easier for the Buyer to Understand Your Value?
What Is Your Declaration? (simple sentence, ends w !)
What’s Your PCT? (Problem - Credibility - Transformation)
You Have an Obligation to Ask Yourself What You Really Think
Your Point of View Is not Your Session Description
Jumps
5 Steps to Make the Impossible Possible
My ImpactEleven Work
The Pre-Event Questionnaire Makes the Pre-Event Call More Efficient
Your Product Is the Way You Move People Onstage