Jerry
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Fun
Entertainment
Storytelling
Storytelling by Companies
Advertising
Ad Agencies
Wieden+Kennedy (1982)
W+K Staff
Brandon Henderson
Parents
W+K Staff
Children
Fast Food Forever: How McHaters Lost the Culture War
The Lost Tools of Learning (Substack)
When we first started with McDonald’s, they were hesitant to be themselves and had been listening to the haters since the ‘Super Size Me’ documentary. I think the big shift we gave them was to stop listening to the haters and listen to the fans.