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Mattereum
Vinay Gupta
Six Ways To Die (6WTD)
Disease
Disease Transmission
Contagion
Social Contagion ("Virality")
Word of Mouth (WoM)
Jonah Berger
Attachments
Jonah Berger
Parents
Chip Heath
Wharton Faculty
Word of Mouth (WoM)
Children
@j1berger
Berger's Page at Wharton
Contagious: Why Things Catch On (2013)
Invisible Influence: The Hidden Forces that Shape Behavior
Jonah Berger - Contagious: Why Things Catch On
JonahBerger.com
Magic Words: What to Say to Get Your Way (2023)
Pinkcast 4.32. Here’s how adding two letters can boost your powers of persuasion.
The Goldilocks Effect and How to Harness Social Influence