Jerry
Preview
Open in TheBrain
Welcome! (start here)
Small Stuff
The Tipping Point (2000)
Made to Stick: Why Some Ideas Survive and Others Die (2007)
Six Principles of Stickiness (SUCCES)
Credibility
Persuasion
How Conservatives Took Over the US Agenda (taking the very long view)
Words That Work: It's Not What You Say, It's What People Hear (2007)
Frank Luntz Explains 'Words That Work'
Attachments
Frank Luntz Explains 'Words That Work' : NPR
Parents
Frank Luntz
Words That Work: It's Not What You Say, It's What People Hear (2007)