MOOLY EDEN IDF 2011
<p class="MsoNormal" >MOOLY EDEN IDF 2011
 
Mooly is Genl Mgr of PC Client Group
 
PC engine for creation...
 
we sell 1M PCs everyday.
there are 1.5B PCs existing that are functional.
 
Emerging Markets Driving Growth of PCs.. Mexico, Venezuela, Columbia, Peru, Chile Argentina
Czech, etc.
 
1995 Pentium MMX  multi-media CD ROM;
2003   Centrino  mobility...   transform to notebooks;
2011+   next transform is the ULTRABOOK  (consumption device and a creation device)
 
map the usages into the difft components
 
75M units sold of Sandybridge.
 
create a slide show movie in Picassa...
made a movie from 6 fotos;
 
HDR = high dynamic range... photos...
 
IVY Bridge...  coming pretty soon"
 
1.4B xsistor in the chip...    22 nano;
 
this tick is a tick+
tick is a compaction
tock = is a new architecture
 
 
ivy bridge is more than just a tick; it's a tick+
lots of changes to sandybridge architecture;
 
ivy is pin compatible with sandy...
 
start from USER EXPERIENCE... what does user want...
 
What do people really want....
 
David Ginzberg... LBrain vs R Brain
 
R Brain... create, connect and share
 
anti-theft solution
12,000 notebooks left in airports everyweek.
 
first half of 2012 will ship the anti-theft....
go to internet and instruct laptop to commit suicide.
 
key logger...
 
frame buffer is another area of vulnerability....
 
panel self refresh...
 
Thunderbolt....   when on Windows???
(Mark does demo)... now on all the MAC productx...
 
 
 
 
 
 
 
 
 
 
 
 </p>