Simon, Herb
<p>Nov 3, 2009 9:56 AM (no videos readily available)
 
<b>died at 84;  1916 to 2001;  </b>
 
<b>satisficing:  means it SUFFICES and satisfies rather than being optimal.  ....  bounded rationalit</b>y.
 
 
Nobel prize in economics;  attention economics;  complex systems;
 
dad was ee from Germany and a patent attorney; 
dad, Arthur Simon was granted several patents...  independent patent atty and inventor!!!
 
 Mother was a pianist;
Uncle had studied econ and educ psychology.
 
Herb Simon was director of a res group at Cal Berk.  See photo of Herb.
 
Studying Decision-Making:
rational human choices....  his doctoral dissertation and his first book in 1947!!
 
The task of rational decision making is to <b>select the alternative that results in the more preferred set of all the possible consequence</b>s. This task can be divided into three required steps:</p>
<ol>
<li>the i<b>dentification and listing of all the alternatives</b>;</li>
<li>the determination of <b>all the consequences resulting from each of the alternatives</b>; and</li>
<li>the comparison of the accuracy and efficiency of each of these sets of consequences.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"> </a></sup></li>
</ol>
<p><i>“The human being striving for rationality and restricted within <b>the limits of his knowledge </b>has developed some working procedures that partially overcome these difficulties. These procedures consist in assuming that he can isolate from the rest of the world a closed system containing a limited number of variables and a limited range of consequences</i>
 
see Contributions to AI...  read it all in detail.
 
 
 
 </p>