Visualizing Desire (Brian Knutson, Stanford University)

<p>Jun 08, 2015 03:33 PM</p>

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Stanford &nbsp;lecture &nbsp;from &nbsp;Jan 2009; &nbsp;exclt;</p>

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Olds expt with rats; &nbsp;&nbsp;rat self stims;</p>

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rather than sleep, eat, drink, or sex...</p>

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1993 fMRI &nbsp;seconds; &nbsp;2mm cubic res; and deep;</p>

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used money as reward in his expts;</p>

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when anticap &nbsp;making money: &nbsp;get &nbsp;activ in NAcc = nucleus accum.</p>

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see a signal during anticipation: &nbsp;if high anticipation, then &nbsp;stronger &nbsp;activation.</p>

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godiva chocolate &nbsp;$7 yes or no;</p>

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insula &nbsp;(if incr &nbsp;activation then will not buy product; &nbsp;averse to it)</p>

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