Pete Estes

Bio from the National Academy of Engineering by Dr. Robert A. Frosch

Elliot Marantette “Pete” Estes – After High School, (about 1935), he attended General Motors Institute (GMI) in Flint, MI. Because he did well in his first year, he was assigned to the GM Research Laboratories and was an apprentice to the founder of the laboratories, Charles F. "Boss" Kettering. Through four years at GMI and two years at the University of Cincinnati where he earned his degree, Pete spent half his time in the classroom and half at the research lab at the side of Boss Ket. Pete often reflected on the profound influence Boss Ket had on his life. Ket believed in "letting the engine tell you whether or not it is designed right—it doesn't care what school the designer attended or how smart he is."

Pete left the research labs in 1946 and took a job as a motor development engineer at Oldsmobile. He considered that his first big break in the corporation —it gave him the opportunity to work on the famous Olds Rocket V8 engine, the industry's first high-compression engine. Pete said that engine "put Oldsmobile on the map" and helped him to advance through several promotions to assistant chief engineer at Oldsmobile.

When Semon E. (Bunky) Knudsen became general manager of Pontiac in 1956, he summoned Pete to be his chief engineer. Together they changed Pontiac's image from an "old lady's car" to a younger and hotter number. In those years Pontiac brought out the perimeter frame, the 4-cylinder Tempest with front-mounted engine and rear-mounted transmission for better weight distribution, and the famous Pontiac "wide track" principle.

At age forty-five Pete was appointed a GM vice-president and general manager of Pontiac—the youngest general manager at any of the GM car divisions. Pontiac captured third place in the new car registrations for the first time, and the New York Times called Pete "automotive management's rookie-of- the-year." Pontiac's share of the domestic market rose from 6.4 percent in 1961 to 9.5 percent in 1965.

Pete's successes at Pontiac earned him the spot of general manager of Chevrolet. In 1965, the year he took over, Chevrolet built three million cars and trucks—the first single manufacturer in history to do that in one calendar year. Pete earned the reputation of being a relentless competitor. When Ford began to close in on Chevrolet for first place by bringing out the very successful Mustang, Pete countered with the Camaro that became one of America's most popular production line sports cars and enabled Chevrolet to hold on to first place. (He came up with the name of “Camaro”)

After Chevrolet, Pete continued his rapid rise up the corporate ladder. In 1969 he became group executive in charge of the car and truck group. A year later, he was named head of the overseas operations. In 1972 he was appointed executive vice-president in charge of the operations staff and became a director of the corporation. He was named president of General Motors on October 1, 1974.

In his forty-six years with General Motors, Pete Estes served the corporation well in many capacities—as student, engineer, manager, administrator, and top executive. He demanded excellence from his subordinates, but he always drove himself harder than anyone else. His contributions were many. He provided the major impetus for GM's massive product down-sizing program, which eventually touched every product line and resulted in a 93 percent increase in the fuel economy of the GM fleet by the time Pete retired in 1981. He pioneered GM's electric car technology, and he moved the corporation aggressively toward achieving and surpassing federal government safety, pollution, and fuel economy standards.

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GM acquired Hughes Aircraft Company in December, 1985 for 5.2 billion. 2.7 billion cash and the remainder in 50 million shares of GM Class H stock.Perfect