Loyalty Program Fees
<p ><b>Loyalty programs</b> are structured marketing strategies designed<sup class="noprint Inline-Template" >[<i><a href="https://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/Words_to_watch#Unsupported_attributions" title="Wikipedia:Manual of Style/Words to watch" >by whom?</a></i>]</sup> to encourage customers to continue to shop at or use the services of businesses associated with each program.<sup id="cite_ref-1" class="reference" ><a href="https://en.wikipedia.org/wiki/Loyalty_program#cite_note-1" >[1]</a></sup>Many<sup class="noprint Inline-Template noprint Template-Fact" >[<i><a href="https://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/Dates_and_numbers" title="Wikipedia:Manual of Style/Dates and numbers" >quantify</a></i>]</sup> such programs exist covering most types of business, each one having varying features and rewards schemes.
In <a href="https://en.wikipedia.org/wiki/Marketing" title="Marketing" >marketing</a> generally and in <a href="https://en.wikipedia.org/wiki/Retailing" class="mw-redirect" title="Retailing" >retailing</a> more specifically, a <b>loyalty card, <a href="https://en.wikipedia.org/wiki/Cashback_reward_program" title="Cashback reward program" >rewards card</a>, <a href="https://en.wikipedia.org/wiki/Cashback_reward_program" title="Cashback reward program" >points card</a>, advantage card</b>, or <b>club card</b> is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a member in a loyalty program.<sup id="cite_ref-2" class="reference" ><a href="https://en.wikipedia.org/wiki/Loyalty_program#cite_note-2" >[2]</a></sup> Loyalty cards (both physical and digital) relate to the <a href="https://en.wikipedia.org/wiki/Loyalty_business_model" title="Loyalty business model" >loyalty business model</a>. In the United Kingdom such a card is typically called a "loyalty card", in Canada a "rewards card" or a "points card", in the United States either a "discount card", a "club card" or a "rewards card" and in Australia a "customer card" or "Brand Name in question" card, for example a "Coles Card". Cards typically have a <a href="https://en.wikipedia.org/wiki/Barcode" title="Barcode" >barcode</a>, <a href="https://en.wikipedia.org/wiki/Magstripe" class="mw-redirect" title="Magstripe" >magstripe</a> or <a href="https://en.wikipedia.org/wiki/RFID_chip" class="mw-redirect" title="RFID chip" >RFID chip</a> that can be easily scanned, although some are <a href="https://en.wikipedia.org/wiki/Chip_card" class="mw-redirect" title="Chip card" >chip cards</a> or <a href="https://en.wikipedia.org/wiki/Proximity_card" title="Proximity card" >proximity cards</a>.<sup id="cite_ref-3" class="reference" ><a href="https://en.wikipedia.org/wiki/Loyalty_program#cite_note-3" >[3]</a></sup> Small <a href="https://en.wikipedia.org/wiki/Keyring" class="mw-redirect" title="Keyring" >keyring</a> cards (also known as keytags) which serve as <a href="https://en.wikipedia.org/wiki/Key_fob" class="mw-redirect" title="Key fob" >key fobs</a> are often used<sup class="noprint Inline-Template" >[<i><a href="https://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/Words_to_watch#Unsupported_attributions" title="Wikipedia:Manual of Style/Words to watch" >by whom?</a></i>]</sup> for convenience in carrying and ease of access.</p>