Advertising & Marketing
<p><b >Advertising</b> is an audio or visual form of <a href="https://en.wikipedia.org/wiki/Marketing" title="Marketing" >marketing</a> <a href="https://en.wikipedia.org/wiki/Communication" title="Communication" >communication</a> that employs an openly sponsored, nonpersonal message to <a href="https://en.wikipedia.org/wiki/Promotion(marketing)" title="Promotion (marketing)" >promote</a> or sell a product, service or idea.<sup id="cite_ref-Stanton_1-0" class="reference" ><a href="https://en.wikipedia.org/wiki/Advertising#cite_note-Stanton-1" >[1]</a></sup><sup class="reference" >:465</sup> Sponsors of advertising are often businesses who wish to promote their <a href="https://en.wikipedia.org/wiki/Product(business)" title="Product (business)" >products</a> or <a href="https://en.wikipedia.org/wiki/Service_(economics)" title="Service (economics)" >services</a>. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.<sup id="cite_ref-Stanton_1-1" class="reference" ><a href="https://en.wikipedia.org/wiki/Advertising#cite_note-Stanton-1" >[1]</a></sup><sup class="reference" >:661,672</sup> Advertising is communicated through various mass media,<sup id="cite_ref-Bovee_2-0" class="reference" ><a href="https://en.wikipedia.org/wiki/Advertising#cite_note-Bovee-2" >[2]</a></sup> including <a href="https://en.wikipedia.org/wiki/Old_media" title="Old media" >old media</a> such as newspapers, magazines, <a href="https://en.wikipedia.org/wiki/Television_advertisement" title="Television advertisement" >Television</a>, <a href="https://en.wikipedia.org/wiki/Radio_advertisement" title="Radio advertisement" >Radio</a>, <a href="https://en.wikipedia.org/wiki/Outdoor_advertising" class="mw-redirect" title="Outdoor advertising" >outdoor advertising</a> or <a href="https://en.wikipedia.org/wiki/Direct_mail" class="mw-redirect" title="Direct mail" >direct mail</a>; or <a href="https://en.wikipedia.org/wiki/New_media" title="New media" >new media</a> such as <a href="https://en.wikipedia.org/wiki/Online_advertising#Search_ads" title="Online advertising" >search results</a>, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".
 
<b>Marketing</b> is the study and <a href="https://en.wikipedia.org/wiki/Management" title="Management" >management</a> of <a href="https://en.wikipedia.org/wiki/Exchange_(economics)" class="mw-redirect" title="Exchange (economics)" >exchange</a> <a href="https://en.wikipedia.org/wiki/Relationship_marketing" title="Relationship marketing" >relationships</a>.<sup id="cite_ref-1" class="reference" ><a href="https://en.wikipedia.org/wiki/Marketing#cite_note-1" >[1]</a></sup><sup id="cite_ref-2" class="reference" ><a href="https://en.wikipedia.org/wiki/Marketing#cite_note-2" >[2]</a></sup> The <a href="https://en.wikipedia.org/wiki/American_Marketing_Association" title="American Marketing Association" >American Marketing Association</a> has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." <sup id="cite_ref-3" class="reference" ><a href="https://en.wikipedia.org/wiki/Marketing#cite_note-3" >[3]</a></sup>
The techniques used in marketing include choosing <a href="https://en.wikipedia.org/wiki/Target_market" title="Target market" >target markets</a> through market analysis and <a href="https://en.wikipedia.org/wiki/Market_segmentation" title="Market segmentation" >market segmentation</a>, as well as understanding methods of influence on the <a href="https://en.wikipedia.org/wiki/Consumer_behaviour" title="Consumer behaviour" >consumer behavior</a>.
 
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