Estee Lauder

<p>Jun 12, 2015 11:23 AM</p>

<p class="MsoNormal" style=" mso-layout-grid-align: none; text-autospace: none;"><span style=" font-size: 10.0pt; font-family: Arial,sans-serif;">Overall Objectives of this initiative</span></p>

<p class="MsoNormal" style=" mso-layout-grid-align: none; text-autospace: none;"> </p>

<p class="MsoNormal" style=" mso-layout-grid-align: none; text-autospace: none;"><span style=" font-size: 10.0pt; font-family: Arial,sans-serif;">•<span style=" mso-spacerun: yes;">       </span>This is to give a global view of the marketing details to the Head of Global Marketing</span></p>

<p class="MsoNormal" style=" mso-layout-grid-align: none; text-autospace: none;"><span style=" font-size: 10.0pt; font-family: Arial,sans-serif;">•<span style=" mso-spacerun: yes;">       </span>Build Consumer data hub integrating the data from various CRM systems and the campaign information from different affiliates;</span></p>

<p class="MsoNormal" style=" mso-layout-grid-align: none; text-autospace: none;"><span style=" font-size: 10.0pt; font-family: Arial,sans-serif;">•<span style=" mso-spacerun: yes;">       </span>Leverage this integrated data for enabling programmatic advertising through platforms like Rocket Fuel</span></p>