Strategy & Direction
Strategy & Direction — proposed priorities
Owner: Arland
Review: September 28, 2026 (proposed)
- Validate the initial interior painting offer.
Outcome: A clear 1–3 room scope and a consistent price and margin method.
Next action: Compare the 2026 Pricing guide with the Master Estimator and resolve differences.
- Build a repeatable path from lead to booked job.
Outcome: One current offer, a way to track leads, and a defined follow-up process.
Next action: Decide whether the 1–3 Bedroom Campaign is active and inspect CRM Engine, Email/phone Follow up, and In person Estimates.
- Make job delivery repeatable.
Outcome: One current workflow with clear prep, painting, cleanup, and safety standards.
Next action: Reconcile Job execution, SOP (prep,masking, cleanup), and Safety Guidelines.
Pending decisions: launch location and timing, campaign status, funding plan, and which pitch materials remain current.